A New Challenge to Deliver Excitement to Customers
First written in FY2016-Q2. 6 of 12 entries say "Reframed", first in FY2017-Q2. Latest entry: FY2026-H1.
First Baking moved to the "Worse" side of this theme in 2026.
1 other company's latest entry also says "Reframed".
- FY2026-H1ReframedAnnual report
「Under these circumstances, the Company established “Creating Growth” as its company-wide basic policy for fiscal 2026 and worked as one to create new value and strengthen its profit base toward establishing a sustainable growth trajectory.」
The basic policy changed in fiscal 2026 from customer-value-focused policies such as “Reborn” to “Creating Growth,” emphasizing sustainable growth, value creation, and strengthening the profit base. - 2026-05-15ReframedEarnings
「Against this backdrop, the Company adopted “Creating Growth” as its company-wide basic policy for fiscal 2026 and worked as a united group to create new value and strengthen its earnings base in order to achieve sustainable growth.」
The wording of the company-wide basic policy changed from the previous “Reborn” to “Creating Growth” for fiscal 2026. - FY2025-H1RestatedAnnual report
「Under these circumstances, the Company has continued since the previous fiscal year to establish “Reborn” as its company-wide basic policy and has worked to transform itself into a company recognized by customers as a one-of-a-kind presence.」
The Company has continued since the previous fiscal year to pursue “Reborn” as its company-wide basic policy and aims to be recognized by customers as a one-of-a-kind presence. - FY2024RestatedAnnual report
「The Group’s motto is “Putting Heart into Deliciousness,” and we aim to deliver excitement that exceeds customer expectations.」
The Group continues to pursue a policy of delivering excitement beyond customer expectations under the motto “Putting Heart into Deliciousness.” It has also maintained “Reborn” as its company-wide basic policy. - FY2024-H1ReframedAnnual report
「Under these circumstances, from the beginning of the year the Company established “Reborn” as its company-wide basic policy and has aimed to become a one-of-a-kind presence for customers」
The customer-value policy became more specific, changing from delivering excitement beyond customer expectations to aiming to become a one-of-a-kind presence for customers. - FY2021RestatedAnnual report
「The Group’s motto is “Putting Heart into Deliciousness,” and we aim to deliver excitement that exceeds customer expectations.」
The Group continues to pursue a policy of using “Putting Heart into Deliciousness” as its motto and delivering excitement beyond customer expectations. - FY2020RestatedAnnual report
「The Group’s motto is “Putting Heart into Deliciousness,” and we aim to deliver excitement that exceeds customer expectations.」
The Group continues to pursue a policy of using “Putting Heart into Deliciousness” as its motto and delivering excitement beyond customer expectations. - FY2018-Q2ReframedAnnual report
「Under these circumstances, the Group established “Reviewing and Reinforcing the Rules,” “Improving Profitability Across the Company,” and “Creating One-of-a-Kind Product Lines and Building a Supply Structure” as its basic policies, worked to build a profit base centered on the medium-term management plan, and sought to further enhance corporate value.」
The basic policy was made more specific and reorganized, changing from a challenge to deliver excitement to customers and a challenge to become one of a kind to the creation of one-of-a-kind product lines and the development of a supply structure. - FY2017ReframedAnnual report
「The Group’s motto is “Putting Heart into Deliciousness,” and we aim to deliver excitement that exceeds customer expectations.」
The expression changed from the previous standard phrase to one focused on delivering excitement beyond customer expectations, based on “deliciousness.” - FY2017-Q2ReframedAnnual report
「Under these circumstances, the Group established “Reviewing and Strictly Following the Rules,” “Teamwork Across Organizational Boundaries,” and “The Challenge of Becoming One of a Kind” as its basic policies」
The wording of the basic policy changed from “A New Challenge to Deliver Excitement to Customers” to “The Challenge of Becoming One of a Kind.” - FY2016RestatedAnnual report
「The Group’s basic policy is “A New Challenge to Deliver Excitement to Customers”」
The Group continues to pursue the challenge of delivering new value to customers as a basic policy. - FY2016-Q2First statedAnnual report
「“A New Challenge to Deliver Excitement to Customers” as a basic policy」
The company has established a challenge to deliver new value to customers as a basic policy.