Komori
Persol Holdings (2181) · InitiativeFirst stated

Smoothing quarterly profits by leveling marketing costs across quarters

First written in FY2024-Q3. . Latest entry: FY2024-Q3.

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Reducing Profit Volatility by Smoothing Marketing Expenses QuarterlyA theme 1 companies write about · 0 as a headwind · 1 as a tailwind

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  1. FY2024-Q3First statedAnnual report

    「当社は、従前マーケティング費用等のコストが下期（10月以降）に集中することで、利益は上期に偏重する傾向がありましたが、当期は、四半期毎に年間でコストの平準化をすることで、四半期毎の利益も平準化しております。」

    従来は下期に集中していたマーケティング費用等を当期から四半期ごとに年間で平準化し、四半期ごとの利益も平準化する運営方針・施策を初めて明示している。
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