Policy of Deploying PR Expertise Across All Businesses
First written in FY2016. 4 of 5 entries say "Restated". Latest entry: FY2020.
No other company in this theme has enough history to compare yet.
- FY2020RestatedAnnual report
「The group’s marketing and communications business now serves as its overall earnings base, while the PR expertise at the core of that business has become a strength across all of its businesses, creating a mutually reinforcing group structure.」
基幹事業で生み出されたPRノウハウを全事業の強みとするグループ構造を継続している。 - FY2019RestatedAnnual report
「The group’s marketing and communications business now serves as its overall earnings base, while the PR expertise at the core of that business has become a strength across all of its businesses, creating a mutually reinforcing group structure.」
The group continues to use PR expertise developed in its core business as a strength shared across all businesses. - FY2019-Q1RestatedAnnual report
「The company is pursuing growth by expanding beyond management services into a sports marketing business based on PR concepts, including branding and consulting for sports organizations and the planning and operation of sporting events.」
The company continues to apply its PR expertise to sports marketing, sports-organization branding and consulting, and event planning and operations. - FY2018-Q1RestatedAnnual report
「The bills business develops the all-day casual dining brand bills, including its branding and licensing business, based on the company’s distinctive PR expertise.」
The company continues to develop bills’ branding and licensing business on the foundation of its proprietary PR expertise. - FY2016First statedAnnual report
「The company operates each business by treating all PR expertise developed in its marketing and communications business as a strategic strength shared across the entire group.」
PR expertise developed in the core business is positioned as a common strength across the sales promotion and merchandising, sports, bills and development businesses.