Improving Reader and Advertiser Retention through the Advertising Effectiveness Enhancement Support Office
First written in FY2016. 5 of 7 entries say "Restated". Latest entry: FY2021-Q2.
The whole theme swung hardest in 2024: 2 of 9 companies on the "Worse" side.
3 other companies' latest entry also says "Restated".
- FY2021-Q2RestatedAnnual report
「Going forward, the company will continue to assess the profitability of its publication areas carefully and seek the optimal regional footprint. It will also build mechanisms to improve advertising effectiveness, including branding and its customer portfolio, thereby enhancing media value, maximizing advertising effectiveness and improving earnings power.」
The company continues to pursue a policy of enhancing media value, advertising effectiveness and earnings power by building mechanisms to improve advertising effectiveness. - FY2021-Q1RestatedAnnual report
「The company will continue to assess the profitability of its publication areas carefully and seek the optimal regional footprint. It will also build mechanisms to improve advertising effectiveness, including branding and its customer portfolio, thereby enhancing media value, maximizing advertising effectiveness and improving earnings power.」
In addition to assessing the profitability of its publication areas, the company plans to enhance media value and advertising effectiveness through branding and its customer portfolio. - FY2019-Q1RestatedAnnual report
「As measures by Regional Newspaper in the newspaper and other publishing business, the company continues to conduct initiatives to improve advertising effectiveness through training and other programs provided by the Effectiveness Enhancement Support Office, established in September 2016, as part of its efforts to improve the quality of its sales activities.」
The company continues initiatives to improve advertising effectiveness through training and other programs provided by the Effectiveness Enhancement Support Office. - FY2018RestatedAnnual report
「As measures by Regional Newspaper in the newspaper and other publishing business, the company has sought to improve the quality of its sales activities by accumulating case studies on advertising effectiveness through the Effectiveness Enhancement Support Office, established in September 2016, and conducting initiatives to improve advertising effectiveness through training and other programs.」
The company continues to accumulate case studies on advertising effectiveness through the Effectiveness Enhancement Support Office and improve advertising production and sales skills through training. - FY2018-Q3AdvancedAnnual report
「As measures by Regional Newspaper in the newspaper and other publishing business, the company has sought to improve the quality of its sales activities by accumulating case studies on advertising effectiveness through the Effectiveness Enhancement Support Office, established in September 2016, and conducting initiatives to improve advertising production skills through training and other programs.」
The company reports progress from the office's establishment and research policy to concrete operations, with the Effectiveness Enhancement Support Office accumulating case studies on advertising effectiveness and improving advertising production skills through training. - FY2017RestatedAnnual report
「As competition in the free-paper market intensifies further and the profitability of the newspaper and other publishing business declines, Regional Newspaper established the Advertising Effectiveness Enhancement Support Office in September 2016. It has conducted thorough research into advertising effectiveness and worked to increase the number of "fan readers who look forward to receiving" the publications.」
The company again presents research by the Advertising Effectiveness Enhancement Support Office, increasing its base of fan readers and improving advertising retention as measures to address the challenges of reforming its publications. - FY2016First statedAnnual report
「Regional Newspaper established the Advertising Effectiveness Enhancement Support Office in September 2016. It has conducted thorough research into advertising effectiveness and worked to increase the number of "fan readers who look forward to receiving" the publications. By increasing its readership, the company will improve advertising effectiveness and raise the retention rate for print advertising.」
Since September 2016, the company has established a specialist office and positioned research into advertising effectiveness, increasing its base of fan readers and improving advertising retention as a series of initiatives.