Rebuilding the Business Base and Structural Reform of Existing Businesses
First written in FY2021. 4 of 7 entries say "Restated". Latest entry: FY2026.
Saylor Advertising moved to the "Worse" side of this theme in 2026, 4 years after the typical company in this theme (2022).
The whole theme swung hardest in 2024: 8 of 45 companies on the "Worse" side.
20 other companies' latest entry also says "Reframed".
- FY2026ReframedAnnual report
「We newly established the “Solution Design Bureau” as a strategic specialist unit operating across all bureaus to maximize the solution capabilities of the organization as a whole.」
The structural reforms of improving the profitability of existing businesses and developing new business areas are being reorganized organizationally through renaming the Sales Headquarters as the Business Production Headquarters, establishing a cross-functional specialist unit, and launching the Regional Co-creation Office. - FY2024RestatedAnnual report
「To overcome the rapidly changing business environment, we are pursuing “improving the profitability of existing businesses” and “developing new business areas” as structural reforms to ensure our future survival,」
Improving the profitability of existing businesses and developing new business areas continue as structural reforms for the future. - FY2022RestatedAnnual report
「In the advertising business, under the “Marketing Design” activity guidelines, we worked to provide services that deliver high customer satisfaction, rebuild the business foundation of existing operations, and strengthen our ability to propose digital media,」
The Company continues to rebuild the foundations of its existing businesses, strengthen its digital proposal capabilities, and improve project profit margins through insourcing. - FY2022-Q3RestatedAnnual report
「We also promoted the in-house production of advertising materials and focused on improving margins on individual projects.」
As part of improving the profitability and restructuring existing businesses, the Company continues to insource advertising production operations and improve profit margins on a project-by-project basis. - FY2022-Q2RestatedAnnual report
「We also promoted the in-house production of advertising materials and focused on improving margins on individual projects.」
As part of improving the profitability and restructuring existing businesses, the Company continues to insource advertising production operations and improve profit margins on a project-by-project basis. - FY2022-Q1AdvancedAnnual report
「We also promoted the in-house production of advertising materials and worked to improve margins on individual projects.」
As part of improving the profitability and restructuring existing businesses, the Company is specifically promoting the insourcing of advertising production operations. - FY2021First statedAnnual report
「We believe it is necessary to improve the profitability of existing businesses by pursuing operational efficiencies, including cost reductions. At the same time, we believe it is necessary to clarify the roles of each division and allocate management resources to new business areas. To this end, we believe it is essential to rebuild our business foundations, including our organizational structure and human resources development, and the Group will promptly implement structural reforms through these initiatives.」
Efficiency improvements and cost reductions in existing businesses, clarification of divisional roles, allocation of management resources to new business areas, and rebuilding the business foundations, including the organizational structure and human resources development, were identified independently for the first time as priority issues.