Embedding the New Group Philosophy and the BeneNext Brand
First written in FY2020. 2 of 5 entries say "Reframed", first in FY2021. Latest entry: 2026-07-31.
No other company in this theme has enough history to compare yet.
- 2026-07-31AdvancedChanges in Directors and Officers
「Strengthening branding to enhance recruitment competitiveness and customer recognition」
Strengthening branding to improve recruitment competitiveness and customer recognition was explicitly identified as a measure to be pursued going forward. - FY2023-Q2ReframedAnnual report
「株式会社夢真ビーネックスグループ changed its corporate name to Open Up Group Inc. effective 1 January 2023.」
The corporate name of the Group, including the former BeNEXT brand, changed to Open Up Group Inc. effective 1 January 2023. - FY2021Organized the new Group philosophy around its purposeAnnual report
「The Group has established a purpose as the reason for its business's existence and as a basis for decision-making and values in conducting its business. Under the direction indicated by this purpose, each operating subsidiary is managed according to a management philosophy and vision suited to its business characteristics.」
In addition to the vision, mission and values presented in FY2020, the Group established a purpose as the reason for the business's existence and a basis for decision-making, and positioned the philosophies and visions of its operating subsidiaries in line with that direction. - FY2021-Q2RestatedAnnual report
「Under the mission of “Continue creating opportunities to take on what comes ‘next,’” the Group has provided opportunities to work as engineers not only to career engineers but also to many young people aspiring to become engineers.」
The Group reiterated its new mission in connection with the objectives of acquisitions to strengthen the IT software segment and develop a new customer base. - FY2020First statedAnnual report
「The Group believes that disseminating its new Group philosophy and promoting the BeNEXT brand will provide further momentum for advancing the policies and strategies described below and addressing the related challenges, thereby contributing to business expansion. <Vision: The Future We Seek to Realize> A society in which each person pursues a career true to themselves and becomes a driving force for transformation. <Mission> Continue creating opportunities to take on what comes “next.” <Values> ・Respect for the individual ・Pursuit of potential ・Harmony with society」
Following the change in the corporate name, the Group established a new vision, mission and values, and explicitly identified the dissemination of the Group philosophy and promotion of the BeNEXT brand as drivers of business expansion for the first time.