Diversification of the Revenue Model Through Media Advertising and Lead Generation
First written in FY2016. 25 of 38 entries say "Advanced", first in FY2017-Q1. Latest entry: FY2026.
ITmedia moved to the "Worse" side of this theme in 2025, 2 years after the typical company in this theme (2023).
The whole theme swung hardest in 2020: 2 of 14 companies on the "Worse" side.
2 other companies' latest entry also says "Reframed".
- FY2026ReframedAnnual report
「As sales related to brand solutions have increased, beginning with the current consolidated fiscal year we changed the former revenue-model category “targeted advertising” to “reservation-based advertising & brand solutions.” To reflect this change in presentation, the prior consolidated fiscal year's items have been reclassified and presented accordingly.」
The revenue-model category was changed from “targeted advertising” to “reservation-based advertising & brand solutions” to reflect the expansion of brand solutions. - FY2026-H1WorsenedAnnual report
「Although digital event and lead generation revenue declined against a backdrop of slower marketing activity among customers in the domestic SaaS sector, reservation-based advertising revenue and programmatic advertising revenue increased.」
Revenue diversification continued, but in the first half lead generation revenue was ¥1,420 million and digital event revenue was ¥813 million, down 0.2% and 6.3% year on year, respectively. Reservation-based advertising revenue increased 5.9% and programmatic advertising revenue increased 11.8%. - FY2025-H1AdvancedAnnual report
「Revenue for the six-month consolidated period was ¥3,847 million, up ¥6 million, or 0.2%, year on year. Advertising revenue declined, but improvement continued, led by digital event revenue and programmatic advertising revenue.」
Against a diversified revenue model, company-wide revenue increased 0.2% year on year. While advertising revenue declined, digital event and programmatic advertising revenue continued to improve, reaching ¥1,424 million, ¥868 million and ¥679 million for lead generation, digital events and programmatic advertising, respectively. - FY2024-Q3WorsenedAnnual report
「Revenue for the nine-month consolidated period was ¥5,769 million, down ¥647 million, or 10.1%, year on year. Revenue declined because of lower revenue from foreign-affiliated customers against a backdrop of slower growth in the US technology market, lower digital event revenue due to the shift back to physical events as expectations for the end of COVID-19 grew, and lower programmatic advertising revenue resulting from weak advertising market pricing.」
Although the Group had pursued diversification of its revenue model, company-wide revenue declined 10.1% year on year in the nine-month period. By revenue model, lead generation was roughly flat, while digital events, advertising and programmatic advertising declined. - FY2024-Q2WorsenedAnnual report
「Revenue from the BtoB media business was ¥3,201 million, down 8.0% year on year. Revenue from digital events declined, primarily because demand for commissioned digital events decreased. The shift back to physical events, amid rising expectations for the end of COVID-19, had an impact. (BtoC media business) Revenue from the BtoC media business was ¥639 million, down 11.9% year on year. Programmatic advertising revenue declined because of weak advertising market pricing.」
Following the reorganization of the revenue model, the Company continued to disclose revenue models including lead generation, digital events and advertising. BtoB media revenue declined 8.0% year on year and BtoC media revenue declined 11.9%. The Company also cited lower demand for digital events and lower programmatic advertising revenue. - FY2023AdvancedAnnual report
「Revenue from the lead generation business was ¥3,624 million, up 6.3% from the previous consolidated fiscal year.」
Full-year lead generation revenue was ¥3,624 million, up 6.3% year on year. Media advertising revenue was also ¥5,127 million, up 9.5%, with both pillars of the revenue model expanding for the full year. - FY2023-Q3AdvancedAnnual report
「Revenue from the lead generation business was ¥2,675 million, up 9.2% year on year.」
Nine-month lead generation revenue was ¥2,675 million, up 9.2% year on year. Media advertising revenue was also ¥3,742 million, up 14.6%, with both pillars of the revenue model expanding. - FY2023-Q2AdvancedAnnual report
「Revenue from the lead generation business was ¥1,786 million, up 10.4% year on year. ... Revenue from the media advertising business was ¥2,420 million, up 15.6% year on year.」
First-half revenue from the lead generation and media advertising businesses was ¥1,786 million and ¥2,420 million, respectively, with both increasing year on year. - FY2023-Q1AdvancedAnnual report
「(Lead generation business) Revenue from the lead generation business was ¥849 million, up 7.9% year on year. Growth has continued from the previous fiscal year, supported by sustained growth in customer demand driven by strong conditions in the technology market and the digital shift in corporate marketing activities. ・The number of lead generation members reached 1.13 million, up 8.8% year on year. ・Hacchu Navi Co., Ltd., which provides a project referral service for systems development companies, had more than 3,000 member companies, expanding its influence. https://hnavi.co.jp/info/202206011400/ (Media advertising business) Revenue from the media advertising business was ¥1,130 million, up 16.7% year on year.」
Both the lead generation and media advertising businesses increased revenue, to ¥849 million and ¥1,130 million, respectively. The two-pillar revenue model continues to expand. - FY2022AdvancedAnnual report
「Revenue from the lead generation business was ¥3,411 million, up 7.6% from the previous consolidated fiscal year, and operating profit was ¥932 million, up 15.9%, with both reaching record highs.」
The lead generation business generated ¥3,411 million in revenue and ¥932 million in operating profit, both record highs for the full year. The media advertising business also reached record highs, with revenue of ¥4,680 million and operating profit of ¥1,754 million. - FY2022-Q3AdvancedAnnual report
「Revenue from the lead generation business was ¥2,451 million, up 8.9% year on year. Revenue from the media advertising business was ¥3,264 million, up 25.4% year on year.」
Both pillars of the revenue model increased revenue in the nine-month period, with ¥2,451 million from lead generation and ¥3,264 million from media advertising. - FY2022-Q2AdvancedAnnual report
「Revenue from the lead generation business was ¥1,617 million, up 13.3% year on year. ... Revenue from the media advertising business was ¥2,093 million, up 24.9% year on year.」
Both lead generation and media advertising revenue increased in the first half, expanding the two-pillar revenue model. - FY2022-Q1AdvancedAnnual report
「Revenue from the lead generation business was ¥786 million, up 19.8% year on year. Revenue from the media advertising business was ¥968 million, up 26.0% year on year.」
Both the lead generation and media advertising businesses, the two pillars of the revenue model, increased revenue year on year. - FY2021AdvancedAnnual report
「Revenue from the lead-generation business amounted to ¥3,171 million, up 41.0% from the previous consolidated fiscal year, while operating profit amounted to ¥804 million, up 72.8%, with both reaching record highs.」
Full-year revenue and operating profit from the lead-generation business, one pillar of the revenue model, amounted to ¥3,171 million and ¥804 million, respectively, both record highs. The media advertising business also reached record highs, with revenue of ¥3,720 million and operating profit of ¥1,217 million. - FY2021-Q3AdvancedAnnual report
「Revenue from the lead-generation business amounted to ¥2,251 million, up 41.1% year on year, while operating profit amounted to ¥617 million, up 96.2%, with both reaching record highs.」
Nine-month cumulative revenue and operating profit from the lead-generation business both reached record highs. The media advertising business also recorded record highs, with revenue of ¥2,603 million and operating profit of ¥870 million. - FY2021-Q2AdvancedAnnual report
「Revenue from the lead-generation business amounted to ¥1,427 million, up 37.2% year on year, while operating profit amounted to ¥367 million, up 87.6%, with both reaching record highs.」
First-half revenue and operating profit from the lead-generation business both reached record highs, demonstrating progress for one pillar of the revenue model. - FY2021-Q1AdvancedAnnual report
「Revenue from the lead-generation business amounted to ¥656 million, up 39.6% year on year, a record high for a first quarter. Revenue from the media advertising business amounted to ¥769 million, up 16.7% year on year, also a record high for a first quarter.」
Both lead generation and media advertising, the two pillars of the revenue model, generated record-high revenue for a first quarter. - FY2020AdvancedAnnual report
「Revenue from the lead-generation business amounted to ¥2,249 million, up 14.3% from the previous consolidated fiscal year, a record high. Revenue from the media advertising business amounted to ¥3,028 million, up 10.7% from the previous consolidated fiscal year, also a record high.」
The lead-generation and media advertising businesses, the two pillars of the revenue model, both generated record-high full-year revenue. - FY2020-Q3AdvancedAnnual report
「Revenue from the lead-generation business amounted to ¥1,594 million, up 14.7% year on year, a record high for a nine-month consolidated period.」
Nine-month consolidated revenue from the lead-generation business amounted to ¥1,594 million, up 14.7% year on year and a record high for the period. Media advertising revenue also reached a record high at ¥2,181 million, up 13.7%. - FY2020-Q2AdvancedAnnual report
「Revenue from the lead-generation business amounted to ¥1,040 million, up 14.2% year on year, a record high for the first half. The increase was supported by higher lead-generation capacity following the renewal of the core system in the previous fiscal year.」
First-half lead-generation revenue amounted to ¥1,040 million, up 14.2% year on year and a record high for a first half. The increase in lead-generation capacity following the core-system renewal also contributed to higher revenue. - FY2020-Q1AdvancedAnnual report
「Revenue from the lead-generation business amounted to ¥470 million, up 4.0% year on year, a record high for a first quarter. Although growth slowed among some major customers, revenue from mid-sized and smaller customers increased. Revenue from the media advertising business amounted to ¥658 million, up 10.6% year on year.」
Both the lead-generation and media advertising businesses recorded higher revenue year on year, with lead-generation revenue reaching a record high for a first quarter. - FY2019AdvancedAnnual report
「Revenue from the lead-generation business amounted to ¥1,968 million, up 5.4% from the previous consolidated fiscal year.」
Full-year lead-generation revenue amounted to ¥1,968 million, up 5.4% year on year. Media advertising revenue also increased 9.3% to ¥2,735 million, with both pillars of the revenue model recording higher full-year revenue. - FY2019-Q3AdvancedAnnual report
「Revenue from the lead-generation business amounted to ¥1,389 million, up 0.7% year on year.」
Nine-month revenue from the lead-generation business amounted to ¥1,389 million, up 0.7% year on year. Media advertising revenue also increased 8.5% year on year to ¥1,919 million, updating the performance of the two-pillar revenue model. - FY2019-Q2AdvancedAnnual report
「Revenue from the lead-generation business amounted to ¥910 million, up 1.9% year on year. IT-focused media remains on a recovery path, while TechFactory in the industrial technology field generated higher revenue. Revenue from the media advertising business amounted to ¥1,258 million, up 11.9% year on year.」
The six-month revenue and year-on-year changes for both the lead-generation and media advertising businesses are disclosed. - FY2019-Q1AdvancedAnnual report
「Revenue from the lead-generation business amounted to ¥452 million, up 6.4% year on year. In addition to improved performance at IT-focused media, which had been sluggish in the same period of the previous year, particularly among major foreign-affiliated customers, TechFactory in the industrial technology field generated higher revenue. Revenue from the media advertising business amounted to ¥595 million, up 16.4% year on year. In addition to improved performance at IT-focused media, particularly among major foreign-affiliated customers, Netorabo, which we position as a growth area, continued to generate higher revenue.」
Both the lead-generation and media advertising businesses recorded higher revenue, indicating a recovery in the performance of the two-pillar revenue model. - FY2018RestatedAnnual report
「In recent years, as a result, we established a lead-generation model, which we position alongside our media advertising model as the two pillars of our revenue model.」
The group reaffirmed its policy of positioning the lead-generation and media advertising models as the two pillars of its revenue model. Full-year revenue was ¥1,866 million for lead generation and ¥2,501 million for media advertising. - FY2018-Q3RestatedAnnual report
「In recent years, as a result, we established a lead-generation model, which we position alongside our media advertising model as the two pillars of our revenue model.」
The group reaffirmed its policy of positioning the lead-generation and media advertising models as the two pillars of its revenue model. In the nine months under review, lead-generation revenue was ¥1,379 million and media advertising revenue was ¥1,769 million. - FY2018-Q2RestatedAnnual report
「Our group has pursued diversification of its revenue model through innovation unique to internet-only media. In recent years, as a result, we established a lead-generation business, which we position alongside our media advertising business as the two pillars of our revenue model.」
The group reiterated its policy of positioning the lead-generation and media advertising businesses as the two pillars of its revenue model. In the six months under review, lead-generation revenue declined 9.3% year on year to ¥894 million. - FY2017AdvancedAnnual report
「Revenue from our lead-generation business, which we position as a medium-term growth driver, amounted to ¥1,913 million, up 3.7% from the previous consolidated fiscal year.」
Full-year revenue from the lead-generation business amounted to ¥1,913 million, up 3.7% year on year. - FY2017-Q3AdvancedAnnual report
「Revenue from our lead-generation business, which we position as a medium-term growth driver, amounted to ¥1,405 million following the addition of Hacchu Navi and TechFactory, up 4.4% year on year.」
Nine-month revenue from the lead-generation business amounted to ¥1,405 million, up 4.4% year on year, remaining close to media advertising business revenue of ¥1,698 million. - FY2017-Q2AdvancedAnnual report
「Revenue from our lead-generation model, which we position as a medium-term growth driver, amounted to ¥980 million, following the addition of Hacchu Navi and TechFactory. By contrast, existing businesses TechTarget Japan and Keyman’s Net recorded only modest growth due to changes in the marketing trends of certain major customers.」
Revenue from the lead-generation model, including Hacchu Navi and TechFactory, amounted to ¥980 million, up 14.8% year on year, and remained close to media advertising model revenue of ¥1,149 million. - FY2017-Q1AdvancedAnnual report
「In recent years, as a result, we established a lead-generation model, which we position alongside our media advertising model as the two pillars of our revenue model.」
The lead-generation model has become an established revenue model rather than a target or concept, and had expanded to 44.9% of the revenue mix in the quarter. - FY2016First statedAnnual report
「Going forward, our group will work to expand media advertising revenue while increasing lead-generation revenue, the other pillar of our model, to an even greater extent and ultimately to a comparable scale.」
The group regards media advertising and lead generation as the two pillars of its revenue base and aims to expand lead-generation revenue to a scale comparable to media advertising revenue.