Announced details
Brand safety and invalid traffic prevention in digital advertising
After obtaining certification in September 2024, ITmedia renewed its certifications in both areas for 3 consecutive years, in 2025 and 2026
ITmedia is a JICDAQ-certified business. It is certified as an advertising seller (media operator).
Established in March 2021 by 3 advertising industry organizations: the Japan Advertisers Association, the Japan Advertising Agencies Association, and the Japan Interactive Advertising Association. JICDAQ establishes certification standards for business processes related to the exclusion of invalid traffic and ensuring brand safety by digital advertising businesses, and certifies and publishes the names of businesses that operate appropriately.
JICDAQ-certified business (brand safety and invalid traffic prevention)
JICDAQ (Digital Advertising Quality Certification Organization)
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | JICDAQ Quality Certification (brand safety and invalid traffic prevention) |
| Counterparty | JICDAQ (Digital Advertising Quality Certification Organization) |
| Counterparty overview | Established in March 2021 by 3 advertising industry organizations: the Japan Advertisers Association, the Japan Advertising Agencies Association, and the Japan Interactive Advertising Association. JICDAQ establishes certification standards for business processes related to the exclusion of invalid traffic and ensuring brand safety by digital advertising businesses, and certifies and publishes the names of businesses that operate appropriately. |
| Relationship with the Company | ITmedia is a JICDAQ-certified business. It is certified as an advertising seller (media operator). |
| Launch date | 1 September 2026 (announcement date for the certification renewal; the renewal implementation date was not specified) |
| Applicable area | Brand safety and invalid traffic prevention in digital advertising |
| Award/certification name | JICDAQ-certified business (brand safety and invalid traffic prevention) |
| Awarding / certifying body | JICDAQ (Digital Advertising Quality Certification Organization) |
| Usage history | After obtaining certification in September 2024, ITmedia renewed its certifications in both areas for 3 consecutive years, in 2025 and 2026 |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The certifications were renewed as part of ITmedia’s ongoing efforts under its Basic Sustainability Policy.