47th Fiscal Year Slogan: “Data Driven (Data-Driven)”
First written in FY2025-H1. 1 of 4 entries say "Advanced", first in FY2025. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026RestatedAnnual report
「The group's slogan for the current fiscal year is “Data Driven Innovation.” Based on the extensive practical data accumulated through the group's media and other channels, the company has worked to improve operational efficiency through DX in its sales activities, including advertising proposals optimized for advertisers' objectives and the production of compelling advertising copy through the full-scale operation of CAI (解), an AI-powered effective advertising production function implemented in its proprietary C-Brain system.」
The Group continues to use “Data Driven Innovation” as its slogan for the current fiscal year and is implementing efficiency improvements through practical data, CAI (解) and sales DX. - FY2026-H1ReframedAnnual report
「The group's slogan for the current fiscal year is “Data Driven Innovation.” Based on the extensive practical data accumulated through the group's media and other channels, the company has worked to improve operational efficiency through DX in its sales activities, including advertising proposals optimized for advertisers' objectives and the production of compelling advertising copy through the full-scale operation of CAI (解), an AI-powered effective advertising production function implemented in its proprietary C-Brain system.」
The slogan was updated from fiscal year 47's “Data Driven” to “Data Driven Innovation” for fiscal year 48, adding AI and practical operations to data utilization. - FY2025AdvancedAnnual report
「The slogan for the current fiscal year is “Data Driven,” and the Group has promoted advertising proposals optimized to advertisers' characteristics and objectives, including their region, timing, business type and target audience, based on extensive practical data accumulated through the Group's media and other channels. In January 2025, the Group added “CAI (解),” a system that provides AI-powered effective advertising-production capabilities, to “C-Brain,” its proprietary advertising-production and CRM system,」
The Group has developed “Data Driven” into advertising proposals based on practical data and, in January 2025, implemented the AI advertising-production function “CAI (解)” in C-Brain. - FY2025-H1First statedAnnual report
「The group has set “Data Driven” as its slogan for the current fiscal year and is promoting effective advertising proposals based on practical data accumulated through “hybrid advertising,” which combines the group’s original SP media and NW media. Specifically, by researching and analyzing optimal promotional methods suited to different trade-area sizes and regional characteristics, and by sharing examples of strong responses and issues within the group, we are consolidating and using practical knowledge from across the group to propose advertising media with high advertising value and area-marketing methods to clients.」
Following fiscal year 46's “Fueki Ryuko” and “ABCX,” the Group has newly placed at the forefront advertising proposals based on the accumulation and analysis of practical data and the sharing and utilization of knowledge within the Group.