Expanding Advertising Orders Through Experiential Events
First written in FY2017-Q3. 1 of 3 entries say "Reframed", first in FY2018. Latest entry: FY2018.
Chuco moved to the "Worse" side of this theme in 2018.
0 other companies' latest entry also says "Reframed".
- FY2018ReframedAnnual report
「The Events and Seminars Division will develop new original products to increase orders.」
The description of the initiatives has broadened from individual experiential events to increasing orders through the development of new original products in the Events and Seminars Division. - FY2017Decline in orders in related divisionsAnnual report
「The Events and Seminars Division, which handles events, seminars and similar activities, recorded 450 projects for the year, down from 527 in the same period of the previous year, and sales were ¥246,456 thousand.」
The company states that annual projects in the Events and Seminars Division, including experiential events, declined from 527 to 450. However, this is not a result for experiential events alone. - FY2017-Q3First statedAnnual report
「At the Tokyo branch, we worked to increase orders by proposing free-magazine advertising, mainly to national clients seeking area-based advertising opportunities across Japan, and by developing experiential events such as treasure hunts, puzzle-solving activities, escape rooms and stamp rallies.」
At the Tokyo branch, experiential events such as treasure hunts, puzzle-solving activities, escape rooms and stamp rallies are being developed, in addition to proposed sales of free-magazine advertising, as a means of increasing advertising orders.