45th Fiscal-Year Theme: “Race Through the DX Era!”

「Our group designated “Race through the DX era!” as its management theme for the current fiscal year, the 45th term, and pursued the following initiatives to promote the “co-creation of print media and the web.”」

「Our group has adopted “Race through the DX era!” as its management theme for the current fiscal year, the 45th term, and is pursuing the following initiatives as part of the “co-creation of print media and the web.”」

「Our group designated “Race through the DX era!” as its management theme for the current fiscal year, the 45th term, and continued initiatives aimed at the co-creation of “paper-based posting” and “the web.” Specifically, we promoted sales initiatives that contribute to revitalizing local economies, including the use of QR codes and improvements in advertising effectiveness in our own Happy Media(R) “Chiiki Micchaku Seikatsu Joho-shi(R)” (the “local free magazines”); stronger integration between the print media and the “Furimo” coupon app, “Machi JOB,” and “Furimall”; advertising and sales-promotion proposals incorporating web use, such as the “Japan Local Media Network/JLMN” and initiatives supporting local shopping districts; and the provision of DX products to improve management efficiency.」

「Our group designated “Race through the DX era!” as its management theme for the current fiscal year, the 45th term, and continued initiatives aimed at the co-creation of “paper-based posting” and “the web.” Specifically, we promoted sales initiatives that contribute to revitalizing local economies, including the use of QR codes and improvements in advertising effectiveness in our own Happy Media(R) “Chiiki Micchaku Seikatsu Joho-shi(R)” (the “local free magazines”); stronger integration between the print media and the “Furimo” coupon app, “Machi JOB,” and “Furimall”; advertising and sales-promotion proposals incorporating web use, such as the “Japan Local Media Network/JLMN” (https://adnavi.info) and initiatives supporting local shopping districts; and the provision of DX products to improve management efficiency.」

「Under its theme for the next fiscal year, the 45th term, “Race through the DX era!”, our group will seek to improve the value of its own media through co-creation between posting-based print media and the web, including by enhancing the information content and convenience of the value-oriented coupon app “Furimo” and strengthening the recruitment information service “Machi JOB” and “Furimall,” which offers select products available for delivery from locations nationwide. We will also work with government agencies on measures to resolve local issues by strengthening sales to public-sector clients, enhance “DX products” that help local advertisers address management issues, and improve the group’s earnings capacity by revitalizing local economies and resolving local issues.」