FY2027-H1First statedAnnual report
「The number of foreign visitors to Japan in 2025 exceeded 40 million for the first time, reaching 42.68 million according to an estimate by the Japan National Tourism Organization, approximately quadrupling in just over 10 years from the annual level of around 10 million in the first half of the 2010s. Spending by foreign visitors to Japan also reached a record ¥9.4549 trillion, according to the Japan Tourism Agency. Against this backdrop, in March 2026 the government approved the Fifth Basic Plan for the Promotion of a Tourism-Oriented Nation at a Cabinet meeting, reaffirming its 2030 targets of 60 million foreign visitors to Japan and ¥15 trillion in spending by foreign visitors to Japan, with the plan built around “balancing strategic efforts to attract inbound visitors with maintaining residents’ quality of life,” “expanding domestic exchange and outbound tourism,” and “strengthening the resilience of tourist destinations and the tourism industry.”」
The disclosure presents growth in the number of foreign visitors to Japan and their travel spending, together with the government’s 2030 targets, as part of the business environment, and identifies the absolute shortage of accommodation facilities and persistently high room occupancy rates in major cities as the market backdrop for the hotel conversion business.