Performance volatility in the advertising agency business due to loss of business from major customers
First written in FY2021. 1 of 3 entries say "Materialised", first in FY2024-Q1. Latest entry: FY2024.
0 other companies' latest entry also says "Mitigated".
- FY2024MitigatedAnnual report
「The company has already withdrawn from the advertising agency business.」
After performance volatility arose from the expiration of an outsourcing services contract with a major client, the company withdrew from the advertising agency business and indicated a policy of focusing on Rank-Oh within the media business. - FY2024-Q1MaterialisedAnnual report
「The decline in sales and operating profit for the Media Business segment as a whole was due to the expiration of an outsourcing services contract with a major advertising agency client, as announced in February 2023. The representative of the subsidiary that had primarily operated the advertising agency business also serves as representative of CROOZ Blockchain Lab株式会社. With the GameFi business performing well, the company decided to focus on the GameFi business rather than the advertising agency business, and will focus the future media business even more heavily on Rank-Oh.」
The expiration of an outsourcing services contract with a major client actually resulted in lower sales and operating profit in the media business, and the company explained that its focus would shift from the advertising agency business to the GameFi business and Rank-Oh. - FY2021First statedAnnual report
「In the advertising agency business, sales declined substantially to ¥2,229.654 million, or 56.8% of the year-earlier period, mainly due to the loss of a major customer. However, as this is a new business that has been operating for only about 3 years, we believe that some short-term performance volatility is unavoidable.」
For the first time, the company identified the actual loss of a major customer and the resulting decline in advertising agency sales to 56.8% of the year-earlier level as factors affecting performance.