Rising Online Advertising Rates and Declining Promotional ROI
First written in FY2016. 4 of 6 entries say "Restated". Latest entry: FY2023.
Crooz moved to the "Worse" side of this theme in 2023, the same year as the typical company in this theme.
1 other company's latest entry also says "Materialised".
- FY2023MaterialisedAnnual report
「The main reason SHOPLIST’s revenue and operating profit fell below the previous year’s levels was the continued decline in visitor numbers. The main factor behind the decline in visitor numbers was the decrease in visitors arriving through SEO and advertising.」
The decline in visitors arriving through advertising and SEO actually occurred and contributed to the deterioration in SHOPLIST’s business performance. - FY2021RestatedAnnual report
「Competing companies are also making substantial promotional investments, and competition for limited advertising inventory is expected to drive up advertising placement costs. As a result, cost-effectiveness may decline, potentially affecting the Group’s business performance.」
The risk of higher advertising costs and lower promotional cost-effectiveness resulting from competitors’ advertising investment is reconfirmed. - FY2020RestatedAnnual report
「If the Group fails to provide what users want from its services, user acquisition may remain below expectations even after substantial promotional investment. In addition, competing companies are also making substantial promotional investments, and competition for limited advertising inventory is expected to drive up advertising placement costs.」
The risks of insufficient returns on promotional investment and higher advertising placement costs resulting from competition are reconfirmed. - FY2018RestatedAnnual report
「Competing companies are also making substantial promotional investments, and competition for limited advertising inventory is expected to drive up advertising placement costs. As a result, cost-effectiveness may decline, potentially affecting the Group’s business performance.」
The risk of higher advertising costs and lower promotional cost-effectiveness resulting from competitors’ advertising investment is reconfirmed. - FY2017RestatedAnnual report
「Competing companies are also making substantial promotional investments, and competition for limited advertising inventory is expected to drive up advertising placement costs. As a result, cost-effectiveness may decline, potentially affecting the Group’s business performance.」
The risk of higher advertising costs and lower cost-effectiveness resulting from competitors’ advertising investment is reconfirmed. - FY2016First statedAnnual report
「Competing companies are also making substantial promotional investments, and competition for limited advertising inventory is expected to drive up advertising placement costs. As a result, cost-effectiveness may decline, potentially affecting the Group’s business performance.」
The increase in advertising placement costs and decline in cost-effectiveness resulting from competitive advertising investment are identified as risks.