Development Delays and Ineffective Large-Scale Promotion for a New GameFi Title
First written in FY2024-Q3. 2 of 3 entries say "Materialised", first in FY2024. Latest entry: FY2025-H1.
Crooz moved to the "Worse" side of this theme in 2024, 3 years after the typical company in this theme (2021).
The whole theme swung hardest in 2026: 4 of 9 companies on the "Worse" side.
2 other companies' latest entry also says "Materialised".
- FY2025-H1MaterialisedAnnual report
「The main factors were sluggish sales of the games being operated and higher development costs incurred in connection with the release of “Ergosum,” the third blockchain game.」
The risks associated with new GameFi titles materialised as an operating loss, reflecting sluggish sales of operated games and higher development costs related to new releases. - FY2024MaterialisedAnnual report
「For “PROJECT XENO,” we conducted large-scale promotions, including television commercials, in October, along with related in-game initiatives, but to be frank, they did not produce the expected results. We released the second blockchain game, “Elemental Story World,” on 15 January 2024. Frankly, sales have been sluggish, and we are seeking a turnaround by adding features and characters.」
The Company stated that, in addition to the large-scale promotions failing to produce the expected results, sales of the second title had actually been sluggish. - FY2024-Q3First statedAnnual report
「For “PROJECT XENO,” we conducted large-scale promotions, including television commercials, in October, along with related in-game initiatives, but to be frank, they did not produce the expected results.」
The Company stated that the GameFi business recorded an operating loss of ¥453.103 million in the third quarter of the current fiscal year because the large-scale promotions did not produce the expected results. It also indicated that the postponement of the release of “Elemental Story World” and delays in developing “Ergosum” reduced contract development revenue and could result in the Company bearing the development costs itself.