Expansion of SHOPLIST’s Business Scale and Service Enhancement

「The withdrawal from the SHOPLIST business was completed on 28 February 2025.」

「In the EC business, revenue for the second quarter of the current consolidated fiscal year was ¥1,836.127 million, up 108.9% year on year, while the operating loss was ¥51.321 million, compared with operating income of ¥84.366 million in the same quarter of the previous year. Revenue increased year on year, owing to the growth of the Ada. business, which began operations in April 2023. The SHOPLIST business remains in a difficult situation, while the Ada. business, despite some seasonal fluctuations since its launch, has continued to grow at a high monthly average rate of approximately 42.5%.」

「We believe that a fundamental review of our customer acquisition methods is necessary to fully restore visitor numbers, gross merchandise value and revenue in the SHOPLIST business on the current trajectory, and we will focus on measures to put gross merchandise value and revenue back on a growth track.」

「① E-commerce business Revenue was ¥3,294,029 thousand, down 18.0% year on year, and segment profit was ¥127,210 thousand, compared with a segment loss of ¥60,317 thousand in the same period of the previous fiscal year.」

「Meanwhile, in this growing market, SHOPLIST’s gross merchandise value and revenue declined from the same quarter of the previous fiscal year, primarily because the number of visitors continued to fall. The decline in visitors was partly attributable to fewer visitors arriving through SEO and advertising, but it is also undeniable that acquiring customers has become more difficult as competition in the apparel e-commerce market has increased. We believe that a fundamental review of customer acquisition methods is necessary to fully recover SHOPLIST’s visitor numbers, gross merchandise value and revenue under the current approach, and we will focus on measures to put gross merchandise value and revenue back on a growth trajectory.」

「Gross merchandise value was ¥20.2 billion in the current consolidated fiscal year, the 11th year since the business was launched in July 2012. In the SHOPLIST business, we are advancing a key project system as a project directly overseen by the President, granting project owners authority equivalent to that of the President and having them investigate the background and reasons behind issues in depth and formulate solutions based on a range of factual data.」

「In the SHOPLIST business, we are advancing a key project system as a project directly overseen by the President, granting project owners authority equivalent to that of the President and having them investigate the background and reasons behind issues in depth and formulate solutions based on a range of factual data. Based on these key projects, we have focused on improving cost and operational efficiency and developing the organizational structure, including effective investment in advertising and promotions, expanding attractive products that meet the needs of SHOPLIST visitors, site usability improvements so products are easier to find and the gap between expectations before and after purchase is eliminated, and logistics infrastructure enhancements involving a thorough review of delivery efficiency. Going forward, we will place greater focus on measures to put gross merchandise value back on a growth trajectory.」

「In the SHOPLIST business, we are advancing a key project system as a project directly overseen by the President, granting project owners authority equivalent to that of the President and having them investigate the background and reasons behind issues in depth and formulate solutions based on a range of factual data. Based on these key projects, we have focused on improving cost and operational efficiency and developing the organizational structure, including more efficient investment in advertising and promotions, site usability improvements so products are easier to find and the gap between expectations before and after purchase is eliminated, and logistics infrastructure enhancements involving a thorough review of delivery efficiency. Going forward, we will focus on measures to put gross merchandise value back on a growth trajectory.」

「In this growing market, SHOPLIST has established a distinctive position by specializing in high-quality fast-fashion products at a low average unit price of approximately ¥1,800, with women in their twenties and thirties accounting for the core of its membership. Revenue exceeded ¥27.1 billion in the current consolidated fiscal year, the ninth year since the business was launched in July 2012. In the SHOPLIST business, we have focused on further expansion through large-scale promotions aimed at acquiring new users, improvements to site usability so products are easier to find and the gap between expectations before and after purchase is eliminated, and higher repeat-purchase rates through stronger logistics infrastructure, including shorter delivery times.」

「① SHOPLIST business Revenue was ¥21,391,299 thousand, up 9.4% year on year, and segment profit was ¥1,541,116 thousand, up 508.1% year on year.」

「In the SHOPLIST business, we focused on further expansion through large-scale promotions aimed at acquiring new users, improvements to site usability so products are easier to find and the gap between expectations before and after purchase is eliminated, and higher repeat-purchase rates through stronger logistics infrastructure, including shorter delivery times. ① SHOPLIST business Revenue was ¥13,357,384 thousand, up 4.9% year on year, and segment profit was ¥1,034,633 thousand, up 848.8% year on year.」

「In the SHOPLIST business, we focused on further expansion through large-scale promotions aimed at acquiring new users, improvements to site usability so products are easier to find and the gap between expectations before and after purchase is eliminated, and higher repeat-purchase rates through stronger logistics infrastructure, including shorter delivery times. ① SHOPLIST business Revenue was ¥6,572,583 thousand, up 5.3% year on year, and segment profit was ¥585,780 thousand, compared with a segment loss of ¥17,282 thousand in the same period of the previous fiscal year.」

「Going forward, in addition to continuing efforts to reduce costs, we will pursue revenue growth and the key metrics needed to achieve the SHOPLIST business’s medium- to long-term target of ¥100 billion in annual revenue: 5 million annual unique purchasers and annual spending of ¥20,000 per purchaser.」

「① SHOPLIST business Revenue was ¥19,561,459 thousand, down 1.3% year on year, and segment profit was ¥253,415 thousand, up 21.7% year on year.」

「In this business, we focused on further expansion through large-scale promotions aimed at acquiring new users, improvements to site usability so products are easier to find and the gap between expectations before and after purchase is eliminated, and higher repeat-purchase rates through stronger logistics infrastructure, including shorter delivery times. ① SHOPLIST business Revenue was ¥12,729,734 thousand, up 1.6% year on year, and segment profit was ¥109,051 thousand, down 76.1% year on year.」

「In this growing market, SHOPLIST has established a distinctive position by specializing in high-quality fast-fashion products at a low average unit price of approximately ¥1,800, with women in their twenties and thirties accounting for the core of its membership. Revenue exceeded ¥24.9 billion in the current consolidated fiscal year, the seventh year since the business was launched in July 2012, and continued to expand.」

「In this business, we have focused on further expansion through large-scale promotions aimed at acquiring new users, improvements to site usability so products are easier to find and the gap between expectations before and after purchase is eliminated, and higher repeat-purchase rates through stronger logistics infrastructure, including shorter delivery times. ① SHOPLIST business Revenue was ¥19,815,459 thousand, up 20.9% year on year, and segment profit was ¥208,263 thousand, down 75.8% year on year.」

「① SHOPLIST business Revenue was ¥12,529,906 thousand, up 23.8% year on year, and segment profit was ¥455,563 thousand, down 9.1% year on year.」

「In this growing market, SHOPLIST has established a distinctive position by specializing in high-quality fast-fashion products at a low average unit price of approximately ¥1,800, with women in their teens and twenties accounting for more than 90% of its members. Revenue exceeded ¥21.4 billion in the previous consolidated fiscal year, the sixth year since the business was launched in July 2012, and continued to expand. To achieve further growth, we will focus not only on large-scale promotions aimed at acquiring new users, but also on improving repeat-purchase rates by enhancing site usability so products are easier to find and the gap between expectations before purchase and the actual experience is eliminated, as well as strengthening logistics infrastructure, including reducing delivery times.」

「The SHOPLIST business continued to grow, with revenue exceeding ¥21.4 billion in the current consolidated fiscal year, the sixth year since the service was launched in July 2012 as a new business. Going forward, we will continue focusing on expanding business scale and enhancing services through large-scale promotions aimed at acquiring new users, logistics enhancements and efforts to improve repeat-purchase rates.」

「Cumulative revenue for the first nine months was ¥16.3 billion, up 9.6% year on year, and the company continued focusing on expanding business scale and enhancing services through ongoing large-scale promotions, logistics enhancements and efforts to improve repeat-purchase rates among new customers. The segment profit margin for the third-quarter consolidated accounting period was 5.7%, up 2.4 percentage points year on year, indicating continued improvement. Once an improvement in the repeat-purchase rate has been confirmed, the company plans to invest actively in promotional expenses to drive revenue growth.」

「Against this backdrop, the SHOPLIST business continued to grow. Revenue exceeded ¥19.0 billion in the previous consolidated fiscal year, the fifth year since the service was launched in July 2012 as a new business. Cumulative revenue for the first six months of the current consolidated fiscal year also continued to expand, reaching ¥10.1 billion, up 9.4% from the same period of the previous fiscal year. Going forward, we will continue focusing on expanding business scale and enhancing services through large-scale promotions, logistics enhancements and efforts to improve repeat-purchase rates among new customers.」

「Against this backdrop, the SHOPLIST business continued to grow. Revenue exceeded ¥19.0 billion in the previous consolidated fiscal year, the fifth year since the service was launched in July 2012 as a new business, and continued expanding to ¥5.2 billion in the first quarter, up 16.0% year on year. Going forward, we will continue focusing on expanding business scale and enhancing services through large-scale promotions, logistics enhancements and efforts to improve repeat-purchase rates among new customers.」

「The internet commerce business continued to expand in the current consolidated fiscal year, led by SHOPLIST. Full-year revenue increased by ¥4.5 billion from ¥14.5 billion in the previous consolidated fiscal year to ¥19.0 billion, setting a new record high. Revenue growth also remained strong, at 31% year on year.」

「Against this backdrop, SHOPLIST continued to expand in the internet commerce business. Revenue for the third-quarter consolidated accounting period was ¥5,706,113 thousand, up 23.2% year on year, achieving a record quarterly high. Cumulative growth from the first through third quarters also remained strong at 32.5% year on year. Going forward, in line with the goals of increasing the number of annual purchasers and annual spending per purchaser, we will continue focusing on expanding business scale and enhancing services through ongoing large-scale promotions, logistics enhancements to shorten delivery times, and expanded measures to increase repeat customers.」

「Under the policy of transforming the business portfolio, which is essential to the Company’s sustainable survival, and making SHOPLIST a leading brand in fast-fashion e-commerce, we transferred the internet content business, excluding Elemental Story, in November 2016 and shifted the core business from games to e-commerce. Going forward, we will work to enhance corporate value by concentrating human resources, funds and other management resources on SHOPLIST and strengthening its customer acquisition capabilities, sales channels and branding.」

「Against this backdrop, the internet commerce business has been performing well, led by SHOPLIST. Revenue exceeded ¥14.5 billion in the previous consolidated fiscal year, the fourth year since the service was launched in July 2012 as a new business, and has continued growing by approximately 50% year on year to more than ¥4.5 billion in the first quarter. Going forward, we will continue focusing on expanding business scale and enhancing services through ongoing large-scale promotions, logistics enhancements to deliver products within as little as 24 hours of ordering, and measures such as awarding points to encourage repeat purchases.」

「Full-year revenue increased from approximately ¥10 billion in the previous consolidated fiscal year to more than ¥14.5 billion in the current consolidated fiscal year. Going forward, we will continue focusing on expanding our user base and business scale and enhancing services through ongoing large-scale promotions, the addition of well-known domestic and international fast-fashion brands, and logistics enhancements to shorten delivery times.」