Increase in Time Spent on the Internet Driven by the Spread of Smartphones and Tablets
First written in FY2017-Q2. 4 of 7 entries say "Restated". Latest entry: FY2020.
1 other company's latest entry also says "Advanced".
- FY2020AdvancedAnnual report
「In 2019, internet advertising expenditure exceeded television media advertising expenditure for the first time (DENTSU GROUP INC., “Advertising Expenditures in Japan in 2019,” announced 11 March 2020), further increasing the importance of digital media in connecting consumers and companies.」
The structural expansion of digital media is illustrated by the new milestone that internet advertising expenditure exceeded television advertising expenditure for the first time in 2019. - FY2019-Q1RestatedAnnual report
「In 2018, digital media accounted for 50.4% of the total, exceeding one-half for the first time (Media Environment Research Institute, Hakuhodo DY Media Partners, “Media Fixed-Point Survey”).」
The market structure trend whereby digital media’s share reached 50.4% in 2018 and exceeded one-half of the total for the first time has been reconfirmed. - FY2018AdvancedAnnual report
「In 2018, digital media accounted for 50.4% of the total, exceeding one-half for the first time.」
In addition to the 2014 turning point, when time spent online exceeded time spent watching television, digital media accounted for 50.4% of the total in 2018, exceeding one-half for the first time. - FY2018-Q3RestatedAnnual report
「Digital marketing also reached a turning point in 2014, when time spent online exceeded time spent watching television in the Tokyo area (Media Environment Research Institute, Hakuhodo DY Media Partners, “Media Fixed-Point Survey”), marking the beginning of a shift from traditional mass marketing toward an era centred on digital marketing.」
The 2014 turning point, when time spent online exceeded time spent watching television, and the transition to digital marketing have been reconfirmed as part of the business environment. - FY2018-Q1RestatedAnnual report
「Against this backdrop, in the internet industry surrounding our Group, time spent online first exceeded time spent watching television in 2014 as a share of total media consumption time in the Tokyo area, and the proportion of time spent online has continued to rise, driven by the spread of smartphones, tablets and other devices (Media Environment Research Institute, Hakuhodo DY Media Partners, announcement in June 2017).」
The increase in time spent online driven by the spread of smartphones, tablets and other devices continues to be described as part of the business environment. - FY2017RestatedAnnual report
「In 2014, time spent online first exceeded time spent watching television as a share of total media consumption time in the Tokyo area, and the proportion of time spent online has continued to rise against the backdrop of the spread of smartphones and tablets.」
The increase in time spent online driven by the spread of smartphones and tablets has been restated as a market structure trend. - FY2017-Q2First statedAnnual report
「Against this backdrop, in the internet industry surrounding our Group, time spent online surpassed time spent watching television for the first time in 2014 as a share of total media consumption time in the Tokyo area, and the proportion of time spent online has continued to increase, driven by the spread of smartphones and tablets (Media Environment Research Institute, Hakuhodo DY Media Partners, announcement in June 2016).」
The market structure shows that time spent online first exceeded time spent watching television in 2014 and that its proportion has continued to increase against the backdrop of the spread of smartphones and tablets.