Full-Scale Entry into Digital Marketing for Visitors to Japan

「Going forward, against the backdrop of the growing importance of digital marketing for companies, we will expand the EMC business and digital talent business, among others,」

「Our group has also made proactive investments to sustain high profitability and high growth. As part of these efforts, we have developed services that enhance the satisfaction of customers using the EMC model and developed new businesses, including by improving UX (user experience) design capabilities through the acquisition of 株式会社ポップインサイト as a subsidiary, strengthening the data-driven marketing business, and providing marketing services for inbound travelers to Japan.」

「Our group is also making proactive investments to sustain high profitability and high growth. As part of these efforts, we are developing services that enhance the satisfaction of customers using the EMC model and developing new businesses, including by improving UX (user experience) design capabilities through the acquisition of 株式会社ポップインサイト as a subsidiary, strengthening the data-driven marketing business, and providing marketing services for inbound travelers to Japan.」

「Although the impact of a stronger yen resulting from changes in the international situation is of some concern, the number of inbound travelers to Japan is expected to continue increasing against the backdrop of the 2020 Tokyo Olympic Games, and our group is actively pursuing digital marketing support for the inbound business in order to comprehensively support relationship-building between Japanese companies and inbound travelers in the digital marketing area.」

「Although the impact of a stronger yen resulting from changes in the international situation is of some concern, the number of inbound travelers to Japan is expected to continue increasing against the backdrop of the 2020 Tokyo Olympic Games. Accordingly, our group is actively pursuing digital marketing support for the inbound business in order to comprehensively support relationship-building between Japanese companies and inbound travelers in the digital marketing area.」

「As part of these initiatives, we began providing services as iClick Interactive Asia’s first strategic partner among Japanese companies. iClick Interactive Asia is the official DSP partner of Tencent, the operator of China’s largest messaging app, WeChat (微信) (announcement dated 23 June 2016).」

「As the number of inbound travelers to Japan continued to increase against the backdrop of the 2020 Tokyo Olympic Games, we made a full-scale entry into digital marketing support for the inbound business in order to comprehensively support relationship-building between Japanese companies and inbound travelers in the digital marketing area (announcement dated 28 September 2015). As part of this initiative, we are pursuing measures to enable communication on digital media best suited to users in each region, including providing inbound marketing support services using China’s largest messaging app, WeChat (微信) (announcement dated 10 December 2015), and simultaneously opening two overseas offices in Beijing and Bangkok (announcement dated 19 January 2016).」