Standardizing User Research and UX Design Expertise as EMC Standard Know-How
First written in FY2017. 4 of 8 entries say "Restated". Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「By combining these strengths with our DX support model, we decided to make the company a subsidiary in order to establish a structure capable of providing integrated support from strategy planning through experience design, implementation and quality assurance, thereby making our clients' DX initiatives more effective.」
In addition to the UX expertise derived from Pop Insight, we acquired アジケ's UX/UI design, service design and product development capabilities, expanding our support to cover the full process from strategy through implementation and quality assurance. - FY2021-Q1RestatedAnnual report
「On 1 April 2020, we additionally acquired 412 shares of our consolidated subsidiary Pop Insight Co., Ltd. from non-controlling shareholders. As a result, our ownership interest in Pop Insight Co., Ltd. increased from 51.0% to 100.0%.」
The full acquisition of Pop Insight effective 1 April 2020 is being reaffirmed. The foundation for incorporating its user research and UX design expertise within the Group remains in place. - FY2020AdvancedAnnual report
「Effective 1 April 2020, we additionally acquired shares in Pop Insight Co., Ltd. and made it a wholly owned consolidated subsidiary.」
Pop Insight's ownership interest was increased from 51% to 100%, strengthening the foundation for bringing its user research and UX design expertise into the Group. - FY2018RestatedAnnual report
「At the same time, we decided to undertake this business combination in order to incorporate this outstanding usability-improvement and UX design expertise into EMC's standard know-how and to have our company and Pop Insight jointly conduct various research and consulting activities.」
The purpose of incorporating Pop Insight's user research and UX design expertise into EMC's standard know-how is reaffirmed in the business combination notes. - FY2018-Q3RestatedAnnual report
「In addition, to strengthen the EMC model, Pop Insight Co., Ltd., which has provided remote user research services since April 2017, is a consolidated subsidiary.」
The policy of using Pop Insight as a consolidated subsidiary to strengthen the EMC model is being reaffirmed. - FY2018-Q2RestatedAnnual report
「On 1 April 2017, we acquired a 51% stake in Pop Insight Co., Ltd. Pop Insight Co., Ltd. (hereinafter, “Pop Insight”) provides User Test Express, a user research tool that enables users' website usage to be observed in video format. Having conducted more than 3,500 user tests over four years, it possesses valuable expertise and know-how in improving usability and implementing UX design. In response to the recent growth of the digital marketing market, we have focused on and provided customers with EMC, an integrated web operations service. We believe that effectively incorporating Pop Insight's UX design methods, including user observation and task analysis, into this service is an important initiative for improving customers' marketing results. At the same time, we decided to undertake this business combination in order to incorporate this outstanding usability-improvement and UX design expertise into EMC's standard know-how and to have our company and Pop Insight jointly conduct various research and consulting activities.」
The acquisition of a 51% stake in Pop Insight and the purpose of incorporating its user research and UX design expertise into EMC's standard know-how are being reaffirmed. - FY2018-Q1AdvancedAnnual report
「On 1 April 2017, we acquired a 51% stake in Pop Insight Co., Ltd. Pop Insight Co., Ltd. provides User Test Express, a user research tool that enables users' website usage to be observed in video format. Having conducted more than 3,500 user tests over four years, it possesses valuable expertise and know-how in improving usability and implementing UX design. In response to the recent growth of the digital marketing market, we have focused on and provided customers with EMC, an integrated web operations service. We believe that effectively incorporating Pop Insight's UX design methods, including user observation and task analysis, into this service is an important initiative for improving customers' marketing results. At the same time, we decided to undertake this business combination in order to incorporate this outstanding usability-improvement and UX design expertise into EMC's standard know-how and to have our company and Pop Insight jointly conduct various research and consulting activities.」
The acquisition of a 51% stake in Pop Insight has been completed, and the purpose of incorporating its user research and UX design expertise into EMC's standard know-how has been made more concrete. - FY2017First statedAnnual report
「Pop Insight Co., Ltd. (hereinafter, “Pop Insight”) provides User Test Express, a user research tool that enables users' website usage to be observed in video format. Having conducted more than 3,500 user tests over four years, it possesses valuable expertise and know-how in improving usability and implementing UX design. In response to the recent growth of the digital marketing market, we have focused on and provided customers with EMC, an integrated web operations service. We believe that effectively incorporating Pop Insight's UX design methods, including user observation and task analysis, into this service is an important initiative for improving customers' marketing results.」
The company first explicitly stated its policy of acquiring a 51% stake in Pop Insight and incorporating UX design methods, including user observation and task analysis, as EMC's standard know-how.