Developing New Products Using Smartphones and Ad Technology
First written in FY2016. 5 of 11 entries say "Advanced", first in FY2017-Q1. Latest entry: FY2019.
No other company in this theme has enough history to compare yet.
- FY2019X-lift DiscontinuedAnnual report
「During the consolidated fiscal year, the Company decided to discontinue operation of X-lift, a service in the Internet advertising segment,」
For X-lift, which was the subject of new product development, the Company decided to discontinue operations and recognized an impairment loss on the related software. - FY2019-Q3AdvancedAnnual report
「This was mainly because tangible fixed assets increased by ¥18 million, primarily from the replacement and new acquisition of equipment and fixtures, and intangible fixed assets increased by ¥35 million, primarily from the development of AccessTrade and X-lift, while investments and other assets decreased by ¥28 million, mainly due to a decrease in deferred tax assets.」
Investment in ad technology-related development, including X-lift, continued, resulting in an increase of ¥35 million in intangible assets. - FY2018RestatedAnnual report
「For X-lift (Crosslift), the Company improved the ad delivery system and developed media outlets, mainly major media outlets with high ad delivery volumes, working to secure ad inventory and increase active advertising campaigns.」
For X-lift, the Company continues to improve the ad delivery system, develop major media outlets, and expand ad inventory and active campaigns. - FY2018-Q3AdvancedAnnual report
「For the native ad network X-lift, the Company worked to develop media outlets with high ad delivery volumes and strengthen relationships with its own media outlets, thereby seeking to expand the business.」
For X-lift, the Company developed media outlets with high ad delivery volumes and strengthened relationships with its own media outlets. - FY2018-Q2RestatedAnnual report
「For the native ad network X-lift, the Company focused on developing and partnering with media outlets with high ad delivery volumes, working to increase available ad inventory and the number of active advertising campaigns.」
For X-lift, the Company continues to develop and partner with media outlets with high ad delivery volumes, increase available ad inventory, and expand active campaigns. - FY2018-Q1RestatedAnnual report
「For the native ad network "X-lift," we focused on developing and integrating media with high delivery volumes and worked to expand the business.」
The Company continues to develop and partner with media outlets with high ad delivery volumes for X-lift, its ad technology-based service. - FY2017AdvancedAnnual report
「For the content recommendation network X-lift (Crosslift), the Company worked to develop partner media and strengthened its sales and development capabilities.」
For new products using ad technology, the Company strengthened its sales and development capabilities in addition to developing partner media for X-lift. The equipment details also include ¥46.001 million in X-lift production costs. - FY2017-Q3AdvancedAnnual report
「For the native ad network "X-lift," we renewed the system and worked to improve ad delivery, while continuing to focus on expanding its partner-media base.」
The Company renewed the X-lift system and improved ad delivery as a new product using smartphones and ad technology. - FY2017-Q2RestatedAnnual report
「For the native ad network "X-lift," a new business, we continued to focus on strengthening the development of partner media and system development.」
The Company continues to strengthen the development of partner media and system development for X-lift, its ad technology-based service. - FY2017-Q1AdvancedAnnual report
「For the native ad network "X-lift," a new business, we actively pursued the development of partner media and focused on expanding the volume of available ad inventory.」
For new products using ad technology, the Company is developing partner media for X-lift and expanding its advertising inventory. - FY2016First statedAnnual report
「In its existing businesses, including AccessTrade, Storefront Affiliate and Mamasta Stadium, the Group is developing new products using smartphones and ad technology and working to further increase profits by improving the efficiency of its operations.」
To increase profits from its existing businesses, the Company has identified the development of new products using smartphones and ad technology and improvements in operating efficiency as key initiatives.