Komori
Management planning198APostPrime Inc.Information and Communications, Services and Others

Business Plan and Growth Potential

The growth strategy has been revised from one centered on the existing TakaTrade business and plans for new services to one centered on exiting TakaTrade, rebuilding the existing monetization platform, entering business succession and M&A advisory services, and expanding scale through additional M&A. Approximately ¥900 million has been raised for M&A, and multiple acquisitions and business transfers have been executed.

Worth reading
41Recurring
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Mixed performance
Direction inferred from the company’s description.
Scale
900
¥ millions (M&A funding)
Wording
Avoiding a definitive answer
How definitive the wording is.

Items stated in the management plan

Partially revised
Business Plan and Growth Potential
Publication date 31 August 2026
What happened to the previous planIncrease in the number of paid subscriptions and improvement in retention rate (no numerical targets stated) → Fiscal year ended May 2026 actual results: 12,241 paid subscriptions and an average subscription price of ¥2,482(Paid subscriptions: ▲45.0%; average subscription price: +10.0%)
Investment amount by sectorField M&A funding (raised funds) / Amount Approximately ¥900 million / Timing June 2026, Field Acquisition of 株式会社インフィニティライフ / Amount ¥105 million / Timing 1 July 2026, Field Acquisition of a video service from AppBank株式会社 / Amount ¥4.5 million / Timing 1 August 2026, Field Acquisition of shares in 株式会社キューブ / Amount ¥1 million / Timing 31 August 2026
Key initiatives
01Expanding the creator base
02Reducing dependence on specific influencers
03M&A in the content and IP sectors
04Connecting with the customer base
05Customer acquisition support
06Utilizing M&A execution capabilities
07Providing monetization infrastructure
08Standardizing administrative functions
09Renewing the Prime-registered specialist channels
10Expanding content for beginner and intermediate investors
11Improving UI/UX and strengthening social media promotion
12Expanding the user base through content and IP
Plan assumptionsThe domestic influencer marketing market is forecast to reach ¥164.5 billion in 2029, up 43% from 2026, M&A targets with revenue of ¥100 million to ¥1 billion, EBITDA-positive or expected to become profitable within 1 year, EV/EBITDA multiple of 3 to 6 times, Payback period of no more than 3 years, Assumed EV-to-EBITDA multiple of 3 to 6 times for acquisition targets
Size of the Target MarketMarket Domestic influencer marketing / Scale ¥164.5 billion in 2029 / Growth rate +43% versus 2026 / Source Prepared by the Company based on the November 2024 “Social Media Marketing Market Size Survey” by CyberBuzz and Digital InFact, Market Domestic M&A / Scale 5,115 transactions in 2025; 2,647 transactions from January to June 2026 / Source Prepared by the Company based on sources including MARR Online, operated by Recof Data, Market Impact of companies without a designated successor / Scale Approximately 1.27 million companies, approximately 6.5 million jobs at risk, and approximately ¥22 trillion in GDP at risk / Source Materials published by the Small and Medium Enterprise Agency
Risks identified by the company
[Unchanged] Financial market trends
[Unchanged] Competition
[Changed] Performance trends in the PostPrime business (renamed from “revenue dependence on specific services” in the previous disclosure)
[Changed] Dependence on specific performers and creators (renamed from “revenue dependence on the representative director” in the previous disclosure)
[Unchanged] Maintaining service integrity
[Unchanged] Dependence on third parties for revenue
[New] Trends in the M&A advisory market
[New] Business expansion through M&A and other means and revision of the business portfolio
Reason for revision or withdrawal

The targets were not achieved because retention improvement and new customer acquisition did not progress as expected. TakaTrade’s transaction volume did not expand, resulting in an operating loss of ¥250 million, so the Company examined the business environment and competitive conditions and decided to exit the business. The premise for growth potential has changed from “expanding the TAM through TakaTrade” to “exiting loss-making businesses, entering the M&A advisory sector, and expanding the earnings base through additional M&A.”

Items stated in the management plan
ItemDetails
Plan nameBusiness Plan and Growth Potential
Progress against the planPartially revised
Investment amount by sectorField M&A funding (raised funds) / Amount Approximately ¥900 million / Timing June 2026, Field Acquisition of 株式会社インフィニティライフ / Amount ¥105 million / Timing 1 July 2026, Field Acquisition of a video service from AppBank株式会社 / Amount ¥4.5 million / Timing 1 August 2026, Field Acquisition of shares in 株式会社キューブ / Amount ¥1 million / Timing 31 August 2026
Plan assumptionsThe domestic influencer marketing market is forecast to reach ¥164.5 billion in 2029, up 43% from 2026, M&A targets with revenue of ¥100 million to ¥1 billion, EBITDA-positive or expected to become profitable within 1 year, EV/EBITDA multiple of 3 to 6 times, Payback period of no more than 3 years, Assumed EV-to-EBITDA multiple of 3 to 6 times for acquisition targets
Key initiativesExpanding the creator base, Reducing dependence on specific influencers, M&A in the content and IP sectors, Connecting with the customer base, Customer acquisition support, Utilizing M&A execution capabilities, Providing monetization infrastructure, Standardizing administrative functions, Renewing the Prime-registered specialist channels, Expanding content for beginner and intermediate investors, Improving UI/UX and strengthening social media promotion, Expanding the user base through content and IP
Results under the previous planIncrease in the number of paid subscriptions and improvement in retention rate (no numerical targets stated) → Fiscal year ended May 2026 actual results: 12,241 paid subscriptions and an average subscription price of ¥2,482(Paid subscriptions: ▲45.0%; average subscription price: +10.0%)
Reason for revision or withdrawalThe targets were not achieved because retention improvement and new customer acquisition did not progress as expected. TakaTrade’s transaction volume did not expand, resulting in an operating loss of ¥250 million, so the Company examined the business environment and competitive conditions and decided to exit the business. The premise for growth potential has changed from “expanding the TAM through TakaTrade” to “exiting loss-making businesses, entering the M&A advisory sector, and expanding the earnings base through additional M&A.”
Size of the Target MarketMarket Domestic influencer marketing / Scale ¥164.5 billion in 2029 / Growth rate +43% versus 2026 / Source Prepared by the Company based on the November 2024 “Social Media Marketing Market Size Survey” by CyberBuzz and Digital InFact, Market Domestic M&A / Scale 5,115 transactions in 2025; 2,647 transactions from January to June 2026 / Source Prepared by the Company based on sources including MARR Online, operated by Recof Data, Market Impact of companies without a designated successor / Scale Approximately 1.27 million companies, approximately 6.5 million jobs at risk, and approximately ¥22 trillion in GDP at risk / Source Materials published by the Small and Medium Enterprise Agency
Risks identified[Unchanged] Financial market trends, [Unchanged] Competition, [Changed] Performance trends in the PostPrime business (renamed from “revenue dependence on specific services” in the previous disclosure), [Changed] Dependence on specific performers and creators (renamed from “revenue dependence on the representative director” in the previous disclosure), [Unchanged] Maintaining service integrity, [Unchanged] Dependence on third parties for revenue, [New] Trends in the M&A advisory market, [New] Business expansion through M&A and other means and revision of the business portfolio
Publication date31 August 2026
Items this document does not state (15)
Plan periodSales TargetOperating profit targetOperating profit margin targetNet income targetROE targetROIC targetPayout ratio / DOE policyTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceTotal investment planSegment targetNon-financial targetsDate of board resolution

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

Given the scale of the existing PostPrime and TakaTrade businesses, it would take a certain amount of time to achieve a level of profit exceeding the cost of shareholders’ equity while covering the fixed costs and growth investments required of a listed company. In addition, TakaTrade’s transaction volume did not expand after the service was launched, resulting in an operating loss of ¥250 million. After examining the business environment and competitive conditions, the Company decided to exit the business.

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Business Plan and Growth Potential | PostPrime Inc. (198A) timely disclosure | Komori