Financial institutions curb advertising and promotional spending as interest rates rise
First written in FY2026-H1. 2 of 6 entries say "Restated". Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026WorsenedAnnual report
「As a result, revenue from the Mog Check business was ¥1,251.858 million, down 36.8% year on year.」
Financial institutions continued to restrain advertising and promotional expenses against a backdrop of rising interest rates, resulting in year-on-year declines in revenue and segment profit from the Mog Check business. - FY2026-H1MaterialisedAnnual report
「During the interim consolidated accounting period, the Mogecheck business implemented fundamental reforms to its revenue structure in response to the changing business environment, including financial institutions' curtailment of advertising and promotional spending against a backdrop of rising interest rates, with the aim of establishing a revenue base over the medium to long term. For the interim consolidated accounting period, the Mogecheck business reported revenue of ¥559,467 thousand and a segment loss of ¥76,911 thousand.」
Financial institutions' curtailment of advertising and promotional spending amid rising interest rates was described as an actual change in the business environment, and the Mogecheck business reported a segment loss.