Decline in Customer Acquisition Due to Changes in Search Algorithms
First written in FY2024. 1 of 4 entries say "Restated". Latest entry: FY2026.
The whole theme swung hardest in 2025: 10 of 27 companies on the "Worse" side.
10 other companies' latest entry also says "Worsened".
- FY2026WorsenedAnnual report
「In addition, if the number of users visiting websites from search engine results declines due to the expansion of generative AI-generated summaries of search results and other factors, this may affect the Group's customer acquisition.」
In addition to the conventional risk of changes to search algorithms, added the risk that generative AI summaries of search results will reduce visits to websites. - 2026-05-14MitigatedFinancial results presentation
「As a result of the cumulative effect of continued web marketing and media exposure, rankings for major keywords in Google search results have recently remained favorable and stable.」
The company described stable search rankings in response to the risk of lower customer acquisition from changes to search algorithms. - FY2025RestatedAnnual report
「Customer acquisition through search sites such as Google and Yahoo! JAPAN is important to the Group.」
The Group continues to address the risk of declining customer acquisition due to changes in search algorithms through SEO and offline acquisition. - FY2024First statedAnnual report
「If search sites make substantial changes to their search algorithms and the Group's existing search engine optimization measures cease to be effective, a decline in the number of times its advertisements or service websites are displayed could affect the Group's operating results and financial position.」
The Group continues its SEO initiatives and uses offline acquisition through real estate companies and insurance agencies, among others, as an alternative.