Violations of Advertising Laws and Regulations and Social Media Terms, and Stealth Marketing
First written in FY2024. 1 of 3 entries say "Reframed", first in FY2025. Latest entry: FY2026.
1 other company's latest entry also says "Restated".
- FY2026RestatedAnnual report
「Contracts with influencers expressly require compliance with advertising disclosure obligations, non-infringement of third-party rights and a prohibition on inappropriate posts. They also establish procedures in advance for deleting or correcting posts and reporting to the relevant authorities when problems are identified.」
Risks involving advertising disclosures, third-party rights, online backlash and stealth marketing, and responses through contracts, review and recovery procedures, continue. - FY2025ReframedAnnual report
「The Group is subject to regulations including the Act against Unjustifiable Premiums and Misleading Representations, the Act on Specified Commercial Transactions, the Act on Securing Quality, Efficacy and Safety of Products Including Pharmaceuticals and Medical Devices, the Act on the Protection of Personal Information, the Copyright Act, the Act on Prevention of Delay in Payment of Subcontracting Charges, the Trademark Act, the Unfair Competition Prevention Act and the Food Labeling Act.」
The risk relating to advertising and social media posts is described broadly as a regulatory risk covering product labeling, personal information, food labeling and other areas, rather than being limited to influencer marketing. - FY2024First statedAnnual report
「If a post violates advertising-related laws or regulations, infringes a third party’s copyright or portrait rights, causes a backlash due to inappropriate content, or is deemed to constitute stealth marketing, not only the influencer but also the Group may be subject to sanctions under applicable laws and regulations.」
Measures include pre-publication checklists, internal audits, legal training sessions and coordination with external experts.