Contents of this document
- Increase in かならぼ sales¥1,502 million
- Increase in clinic and HaD sales¥282 million
- Decrease in WinC sales¥-146 million
- Decrease in sales at RCP and other businesses¥-258 million
- Contribution to operating income from かならぼ and HaD¥134 million
- Contribution to operating income from WinC¥99 million
- Contribution to operating income from the clinics¥-71 million
- Company-wide expenses, goodwill amortization, and other items¥-260 million
- Increase in interest expense¥-21 million
- 株式会社bet sales (December through March)¥9,124 million
- 株式会社bet gross profit margin3.3 %
- Company-wide expenses (second half)¥-178 million
- MiiS LIFT BRUSHDetailsSet based on actual results for September and October
- Making 株式会社bet a subsidiary and entering the luxury resale market
- Rebranding watch7 as GINZA SEVEN
- Increasing the retail ratio through inventory investment
- General-market launch and expansion of sales channels for MiiS LIFT BRUSH
- Rebranding whomee and launching new products in February 2027
- AI-enabled marketing and management
- WinC standalone monthly operating income¥10 million October forecast
- Fujiko revenue¥724 million
- MiiS revenue¥273 million
- b idol revenue¥180 million
- bialne revenue¥80 million
- Repeat sales (Fujiko priority products)¥109 million
- Repeat purchase rate (Fujiko priority products)81.7 %
- Retention rate (bialne)94.7 %
- BrandFujikoChannelsDirect-to-consumer e-commerceNumber of purchasers¥8,038Average purchase price¥3,311
- BrandFujikoChannelsThird-party e-commerceNumber of purchasers¥43,493Average purchase price¥2,297
- BrandMiiSChannelsDirect-to-consumer e-commerceNumber of purchasers¥4,236Average purchase price¥12,970
- BrandMiiSChannelsThird-party e-commerceNumber of purchasers¥36,171Average purchase price¥3,016
- Brandb idolChannelsDirect-to-consumer e-commerceNumber of purchasers¥5,805Average purchase price¥3,909
- Brandb idolChannelsThird-party e-commerceNumber of purchasers¥17,005Average purchase price¥2,747
- ¥-149 millionDetailsCancellation of a large transaction with a major beauty brand
- ¥-85 millionDetailsDownward revision for WinC
- ¥-164 millionDetailsDownward revision for the clinics
- ¥-323 millionDetailsKLab share valuation loss and MOVE impairment recorded in the first half
- Beauty appliances¥1,882 100 million 2026 forecastGrowth Rate8.4
- Domestic Reuse Market¥3.3 trillion
- Branded goods reuse marketGrowth Rate19.4
- Cosmetics Market¥26,500 100 million fiscal 2025 forecastGrowth Rate2.7
| Item | Details |
|---|---|
| Document type | Earnings Presentation |
| Fiscal Period Covered | Second quarter of FY2027/3 |
| Net Sales | ¥2,983 million (YoY +85.6%) |
| Operating profit | ¥-299 million |
| Ordinary income | ¥-334 million |
| Net income | ¥-691 million |
| Gross profit | ¥1,488 million (YoY +67.1%) |
| Results for the three months of the current quarter | The standalone three-month consolidated P&L figures are Not disclosed. Second-quarter sales by brand were ¥724 million for Fujiko, ¥273 million for MiiS, ¥180 million for b idol, ¥80 million for bialne, and ¥65 million for ROCO NAILS and anilet+. |
| Full-year earnings forecast | Net Sales ¥15,444 million / Gross profit ¥3,658 million / Operating profit ¥-211 million / Adjusted EBITDA ¥75 million |
| Progress against full-year forecast | 株式会社bet's sales progress rate for March through August 2026 was 47%. The progress rate for the consolidated group as a whole against the full-year forecast is Not disclosed. |
| Self-assessment against the plan | The first half fell short of plan. 松村商店's gross profit margin for the first half exceeded plan. かならぼ, HaD, and RCP were described as being in line with or ahead of plan. |
| Segment results | かならぼ Change in revenue ¥1,502 million / Contribution to operating profit ¥92 million / unit_profit ¥ million / Clinic / HaD Change in revenue ¥282 million / Contribution to operating profit ¥-69 million / unit_profit ¥ million / WinC Change in revenue ¥-146 million / Contribution to operating profit ¥99 million / unit_profit ¥ million / 松村商店 Change in revenue ¥-4 million / Contribution to operating profit ¥42 million / unit_profit ¥ million / RCP, etc. Change in revenue ¥-258 million / Contribution to operating profit ¥-260 million / unit_profit ¥ million |
| Breakdown of Factors Affecting the Change | Factors Increase in かならぼ sales / Amount ¥1,502 million, Factors Increase in clinic and HaD sales / Amount ¥282 million, Factors Decrease in WinC sales / Amount ¥-146 million, Factors Decrease in sales at RCP and other businesses / Amount ¥-258 million, Factors Contribution to operating income from かならぼ and HaD / Amount ¥134 million, Factors Contribution to operating income from WinC / Amount ¥99 million, Factors Contribution to operating income from the clinics / Amount ¥-71 million, Factors Company-wide expenses, goodwill amortization, and other items / Amount ¥-260 million, Factors Increase in interest expense / Amount ¥-21 million |
| Key KPIs | Indicator name WinC standalone monthly operating income / Value ¥10 million (October forecast) / Year on year against the same period last year Not disclosed, Indicator name Fujiko revenue / Value ¥724 million / Year on year against the same period last year Not disclosed, Indicator name MiiS revenue / Value ¥273 million / Year on year against the same period last year Not disclosed, Indicator name b idol revenue / Value ¥180 million / Year on year against the same period last year Not disclosed, Indicator name bialne revenue / Value ¥80 million / Year on year against the same period last year Not disclosed, Indicator name Repeat sales (Fujiko priority products) / Value ¥109 million / Year on year against the same period last year Not disclosed, Indicator name Repeat purchase rate (Fujiko priority products) / Value 81.7 % / Year on year against the same period last year Not disclosed, Indicator name Retention rate (bialne) / Value 94.7 % / Year on year against the same period last year Not disclosed |
| Unit price and quantity metrics | Brand Fujiko / Channels Direct-to-consumer e-commerce / Number of purchasers ¥8,038 / Average purchase price ¥3,311, Brand Fujiko / Channels Third-party e-commerce / Number of purchasers ¥43,493 / Average purchase price ¥2,297, Brand MiiS / Channels Direct-to-consumer e-commerce / Number of purchasers ¥4,236 / Average purchase price ¥12,970, Brand MiiS / Channels Third-party e-commerce / Number of purchasers ¥36,171 / Average purchase price ¥3,016, Brand b idol / Channels Direct-to-consumer e-commerce / Number of purchasers ¥5,805 / Average purchase price ¥3,909, Brand b idol / Channels Third-party e-commerce / Number of purchasers ¥17,005 / Average purchase price ¥2,747 |
| Number of stores and locations | MiiS has 1,092 variety stores and 1,383 drugstores. 株式会社bet's locations are stores in Ginza and Shinsaibashi and a purchasing location in Takamatsu. The number of store openings and closures during the period is Not disclosed. |
| Assumptions Underlying the Business Outlook | Item 株式会社bet sales (December through March) / Value ¥9,124 million, Item 株式会社bet gross profit margin / Value 3.3 %, Item Company-wide expenses (second half) / Value ¥-178 million, Item MiiS LIFT BRUSH / Details Set based on actual results for September and October |
| Risk amount incorporated into the outlook | Amount ¥-149 million / Details Cancellation of a large transaction with a major beauty brand, Amount ¥-85 million / Details Downward revision for WinC, Amount ¥-164 million / Details Downward revision for the clinics, Amount ¥-323 million / Details KLab share valuation loss and MOVE impairment recorded in the first half |
| Medium-term management plan targets | Fiscal year ending March 2028 Operating profit Approximately ¥1 billion / Business profit Approximately ¥1.5 billion / Fiscal year ending March 2029 Operating profit Approximately ¥1.5 billion / Business profit Approximately ¥2 billion / bet business profit ¥740 million |
| Market Size / Share | Market Beauty appliances / Value ¥1,882 100 million (2026 forecast) / Growth Rate ¥8.4 100 million (2026 forecast), Market Domestic Reuse Market / Value ¥3.3 trillion / Growth Rate Not disclosed, Market Branded goods reuse market / Value Not disclosed / Growth Rate 19.4, Market Cosmetics Market / Value ¥26,500 100 million (fiscal 2025 forecast) / Growth Rate ¥2.7 100 million (fiscal 2025 forecast) |
| New initiatives | Making 株式会社bet a subsidiary and entering the luxury resale market, Rebranding watch7 as GINZA SEVEN, Increasing the retail ratio through inventory investment, General-market launch and expansion of sales channels for MiiS LIFT BRUSH, Rebranding whomee and launching new products in February 2027, AI-enabled marketing and management |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Factors behind the deterioration in the first-half results and the full-year forecast include weak performance by MiiS and MOVE at WinC, the cancellation of a large transaction with a major beauty brand, higher selling, general and administrative expenses at the clinics, and increased goodwill amortization and company-wide expenses associated with M&A. For the second half, a recovery at WinC driven by MiiS LIFT BRUSH and the consolidation of 株式会社bet are expected.