Announced details
Planning and sales of cosmetics brands; e-commerce sales
Average monthly e-commerce sales increased approximately 2.8 times. Sales on Rakuten Ichiba increased approximately 2.1 times, official e-commerce sales approximately 2.0 times, and Qoo10 sales approximately 7.9 times. Amazon's monthly sales in July 2026 were approximately 10 times the level in February, when sales were launched.
Actual e-commerce sales for the most recent 3-month period from July to September 2026. September 2026 figures are as of 25 September.
株式会社かならぼ is a consolidated subsidiary of MUSCAT GROUP. 株式会社WinC is a group company, and the e-commerce marketing teams were integrated.
MUSCAT GROUP is headquartered in Shibuya, Tokyo. Its representative director is Okubo Ryo (大久保 遼). It is listed on the TSE Growth Market and operates a range of brand production businesses based on a niche-top strategy. No information other than the company name has been disclosed for 株式会社WinC.
株式会社かならぼ: 4F Toho Building, 1-19-23 Ebisu, Shibuya-ku, Tokyo. MUSCAT GROUP: 20F Shibuya Mark City West, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo.
E-commerce business sales increased substantially. The company stated that it aims to achieve further business growth, but the impact on consolidated results has not been disclosed.
The company does not address Contract Value / Offering price.
Preliminary figures based on internal aggregation of delivery registrations
| Item | Details |
|---|---|
| Names of Products / Services Covered | Fujiko（フジコ）, b idol（ビーアイドル）, Kanarlabo's e-commerce business |
| Counterparty | MUSCAT GROUP (securities code: 195A), 株式会社WinC |
| Counterparty overview | MUSCAT GROUP is headquartered in Shibuya, Tokyo. Its representative director is Okubo Ryo (大久保 遼). It is listed on the TSE Growth Market and operates a range of brand production businesses based on a niche-top strategy. No information other than the company name has been disclosed for 株式会社WinC. |
| Relationship with the Company | 株式会社かならぼ is a consolidated subsidiary of MUSCAT GROUP. 株式会社WinC is a group company, and the e-commerce marketing teams were integrated. |
| Launch date | Amazon sales launched in January 2026 (actual results) |
| Applicable area | Planning and sales of cosmetics brands; e-commerce sales |
| Location | 株式会社かならぼ: 4F Toho Building, 1-19-23 Ebisu, Shibuya-ku, Tokyo. MUSCAT GROUP: 20F Shibuya Mark City West, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo. |
| Quantitative Effects | Average monthly e-commerce sales increased approximately 2.8 times. Sales on Rakuten Ichiba increased approximately 2.1 times, official e-commerce sales approximately 2.0 times, and Qoo10 sales approximately 7.9 times. Amazon's monthly sales in July 2026 were approximately 10 times the level in February, when sales were launched. |
| Usage history | Actual e-commerce sales for the most recent 3-month period from July to September 2026. September 2026 figures are as of 25 September. |
| Impact on Business Performance | E-commerce business sales increased substantially. The company stated that it aims to achieve further business growth, but the impact on consolidated results has not been disclosed. |
| Source | Preliminary figures based on internal aggregation of delivery registrations |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company cited the development of an operating structure that leveraged MUSCAT GROUP's e-commerce expertise and integrated the e-commerce marketing team with 株式会社WinC, as well as promotional activities on Qoo10, the launch of Amazon sales and optimization of advertising operations, and campaigns on its official e-commerce site.