Komori
Other Disclosures195AMUSCAT GROUP Inc.Information and Communications, Services and Others

Developed by a mother of 9! “milk serum,” the new product from the hugely popular hair care brand “bialne,” which sells out every time, sold out its initial batch within 24 hours of launch!

The new milk serum product from the bialne hair-care brand was launched on 13 September 2026, and the initial stock sold out by the following day. Preparations for a relaunch are under way, but the relaunch date has not been determined.

Worth reading
54Recurring
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Improvement
Direction inferred from the company’s description.
Scale
24
Initial stock sold out within 24 hours of launch
Wording
Conditional
How definitive the wording is.

Announced details

bialne milk serumbialne (ビアルネ)
Applicable field (uses covered by this announcement)

Hair care, leave-in hair treatment and everyday hair-damage care

Launch dateLaunched on Sunday, 13 September 2026 (actual)
What the company reported numerically
Quantitative Effects

Initial stock sold out within 24 hours of launch

Usage history

Initial stock sold out (sales volume is Not disclosed)

Relationship between the counterparty and the company
MUSCAT GROUP Inc.195A
Relationship with the Company

株式会社HaD is a subsidiary of 株式会社WinC, which is a consolidated subsidiary of 株式会社MUSCAT GROUP. 株式会社HaD operates and sells bialne.

Location (as indicated in this announcement)

Head office of 株式会社HaD: 20th Floor, Shibuya Mark City West, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo. Manufactured at a plant in Japan.

Offering price

Regular price: ¥2,980 (including tax) / Subscription price: ¥2,830 (including tax)

The company does not address Contract Value / Impact on Business Performance.

Announced details
ItemDetails
Names of Products / Services Coveredbialne milk serum, bialne (ビアルネ)
Relationship with the Company株式会社HaD is a subsidiary of 株式会社WinC, which is a consolidated subsidiary of 株式会社MUSCAT GROUP. 株式会社HaD operates and sells bialne.
Offering priceRegular price: ¥2,980 (including tax) / Subscription price: ¥2,830 (including tax)
Launch dateLaunched on Sunday, 13 September 2026 (actual)
Applicable areaHair care, leave-in hair treatment and everyday hair-damage care
LocationHead office of 株式会社HaD: 20th Floor, Shibuya Mark City West, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo. Manufactured at a plant in Japan.
Quantitative EffectsInitial stock sold out within 24 hours of launch
Usage historyInitial stock sold out (sales volume is Not disclosed)
Items this document does not state (10)
CounterpartyCounterparty overviewContract ValueContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocation scaleImpact on Business PerformanceSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

The company has not provided a clear reason for the product's specific functions or for the sell-out. It describes the product as featuring care for damage inside the hair, an additive-free formulation and domestic production.

How to read this page

This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.
Developed by a mother of 9! “milk serum,” the new product from the hugely popular hair care brand “bialne,” which sells out every time, sold out its initial batch within 24 hours of launch! | MUSCAT GROUP Inc. (195A) timely disclosure | Komori