Announced details
Oral beauty, facial-muscle lift care, home-use beauty devices
92% of beauty-device purchasers cited the inconvenience of preparation and difficulty making time as reasons they could not continue (company survey).
Cumulative sales of 3,188 units as of 23 September 2026. Sales of 2,358 units since the start of general sales in August 2026, excluding Makuake.
WinC Co., Ltd. is a consolidated subsidiary of MUSCAT GROUP Co., Ltd.
20th Floor, Shibuya Mark City West, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo (株式会社WinC)
¥39,800 (including tax)
The company does not address Contract Value / Impact on Business Performance.
Company survey (conducted in April 2026 among 51 people with experience using beauty devices)
| Item | Details |
|---|---|
| Names of Products / Services Covered | MiiS LIFT BRUSH (MiiS Lift Brush) |
| Relationship with the Company | WinC Co., Ltd. is a consolidated subsidiary of MUSCAT GROUP Co., Ltd. |
| Offering price | ¥39,800 (including tax) |
| Launch date | August 2026 (general sales launch; actual) |
| Applicable area | Oral beauty, facial-muscle lift care, home-use beauty devices |
| Location | 20th Floor, Shibuya Mark City West, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo (株式会社WinC) |
| Quantitative Effects | 92% of beauty-device purchasers cited the inconvenience of preparation and difficulty making time as reasons they could not continue (company survey). |
| Usage history | Cumulative sales of 3,188 units as of 23 September 2026. Sales of 2,358 units since the start of general sales in August 2026, excluding Makuake. |
| Source | Company survey (conducted in April 2026 among 51 people with experience using beauty devices) |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The integrated product concept combining toothbrushing and lift care, high ratings on Makuake, advance sales and livestreaming on Qoo10, in-store rollout, and the spread of user feedback via social media and word of mouth are cited as factors behind strong sales.