Announced details
Cosmetics and makeup (pore coverage, suppression of shine and makeup breakdown caused by sebum, and makeup touch-ups)
The number of stores stocking the product is expected to expand from approximately 3,000 initially planned stores to approximately 9,000 (3 times).
The promotional product with a trial-size version was rolled out ahead of schedule at approximately 3,000 major drugstores. The promotional product is expected to be stocked at approximately 4,000 stores overall.
A product from the cosmetics brand operated by 株式会社かならぼ. 株式会社かならぼ is a consolidated subsidiary of MUSCAT GROUP.
2026 first-half Best Cosmetics: 8 categories and awards
Beauty media publications
株式会社かならぼ: 4F Toho Building, 1-19-23 Ebisu, Shibuya-ku, Tokyo. MUSCAT GROUP: 20F Shibuya Mark City West, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo.
¥1,760 including tax for both the promotional product and the standard product
The company does not address Contract Value / Impact on Business Performance.
Beauty media publications (2026 first-half Best Cosmetics) and comments on social media and elsewhere
| Item | Details |
|---|---|
| Names of Products / Services Covered | Fujiko (フジコ) Pore Stay Put! Cream, Promotional product with a trial-size version |
| Relationship with the Company | A product from the cosmetics brand operated by 株式会社かならぼ. 株式会社かならぼ is a consolidated subsidiary of MUSCAT GROUP. |
| Offering price | ¥1,760 including tax for both the promotional product and the standard product |
| Launch date | Rollout began sequentially on 3 September 2026 (Thursday) (actual results). The expansion of stores stocking the product, including the standard product, is expected by the end of November 2026. |
| Applicable area | Cosmetics and makeup (pore coverage, suppression of shine and makeup breakdown caused by sebum, and makeup touch-ups) |
| Award/certification name | 2026 first-half Best Cosmetics: 8 categories and awards |
| Awarding / certifying body | Beauty media publications |
| Location | 株式会社かならぼ: 4F Toho Building, 1-19-23 Ebisu, Shibuya-ku, Tokyo. MUSCAT GROUP: 20F Shibuya Mark City West, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo. |
| Quantitative Effects | The number of stores stocking the product is expected to expand from approximately 3,000 initially planned stores to approximately 9,000 (3 times). |
| Usage history | The promotional product with a trial-size version was rolled out ahead of schedule at approximately 3,000 major drugstores. The promotional product is expected to be stocked at approximately 4,000 stores overall. |
| Source | Beauty media publications (2026 first-half Best Cosmetics) and comments on social media and elsewhere |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company explains that the product’s popularity, winning awards in 8 categories in the 2026 first-half Best Cosmetics awards, and growing support for it in word-of-mouth comments on social media and elsewhere and for its multifunctionality are behind the expansion of its rollout.