Contents of this document
- Launch of general sales of MiiS LIFT BRUSH
- Expansion of distribution channels to Qoo10's “Mega Oshi” and Loft stores nationwide
- Launch of a loyalty program for bialne subscription members
- Rebranding of whomee and advance sales at PLAZA and Qoo10
- Launch of the online gacha service “Oripa Shop”
- Appointment of a CAVETⅡ brand ambassador for MOVE.eBike
- Reduction of company-wide expenses through measures including a review of the bonus provision
- Fujiko revenue¥517 million
- Number of Fujiko own-site e-commerce purchasers5,742 people
- Number of Fujiko third-party e-commerce purchasers37,725 people
- Repeat revenue from Fujiko focus products¥75 million
- Repeat purchase rate for Fujiko focus products87.6 %
- MiiS revenue¥108 millionYear on year against the same period last year-33.3%
- bialne revenue¥84 million
- Number of bialne subscription members4,749 people
- bialne retention rate93 %
- b idol revenue¥141 million
- Growth rate of b idol focus product revenue230 % year-on-year
- Revenue per client in the product planning and contract manufacturing business¥5.6 million
- BrandFujikoChannelsDirect-to-consumer e-commerceNumber of purchasers5,742Average purchase price2,994Price unit¥
- BrandFujikoChannelsThird-party e-commerceNumber of purchasers37,725Average purchase price1,970Price unit¥
- BrandMiiSChannelsDirect-to-consumer e-commerceNumber of purchasers1,840Average purchase price7,764Price unit¥
- BrandMiiSChannelsThird-party e-commerceNumber of purchasers17,720Average purchase price4,371Price unit¥
- BrandbialneChannelsDirect-to-consumer e-commerceNumber of purchasers11,143Average purchase price7,602Price unit¥
- Brandb idolChannelsDirect-to-consumer e-commerceNumber of purchasers¥4,442Average purchase price¥4,083
- Brandb idolChannelsThird-party e-commerceNumber of purchasers¥16,273Average purchase price¥1,972
- Own-brand businessNet Sales¥1,024 million
- Product planning and contract manufacturing businessNet Sales¥117 million
- Other new businessNet Sales¥176 million
| Item | Details |
|---|---|
| Document type | Presentation materials for financial results |
| Fiscal Period Covered | First quarter of the fiscal year ending March 2027 |
| Net Sales | ¥1,317 million (YoY +69.3%) |
| Operating profit | ¥-141 million |
| Ordinary income | ¥-151 million |
| Net income | ¥-177 million (profit attributable to owners of the parent) |
| Gross Profit Margin | 50.6 % |
| Selling, general and administrative expenses | ¥807 million |
| Results for the three months of the current quarter | Net Sales ¥1,317 million / Gross profit ¥666 million / Operating profit ¥-141 million / Ordinary income ¥-151 million / Profit attributable to owners of parent for the quarter ¥-177 million / Adjusted EBITDA ¥-63 million / Adjusted quarterly net income ¥-61 million |
| Full-year earnings forecast | Net Sales ¥6,602 million / Operating profit ¥50 million / Adjusted EBITDA ¥324 million / Adjusted quarterly net income ¥128 million |
| Progress against full-year forecast | Net Sales 19.9% / Operating profit Not disclosed / Adjusted EBITDA Not disclosed / Adjusted quarterly net income Not disclosed |
| Self-assessment against the plan | Progress in line with the plan. MiiS struggled, while かならぼ and 松村商店 continued to outperform the plan |
| Segment results | Segment Own-brand business / Net Sales ¥1,024 million / yoy_pct 264.6 / Profit Not disclosed, Segment Product planning and contract manufacturing business / Net Sales ¥117 million / yoy_pct -30.6 / Profit Not disclosed, Segment Other new business / Net Sales ¥176 million / yoy_pct -46.3 / Profit Not disclosed |
| Breakdown of Factors Affecting the Change | Net Sales かならぼ (newly consolidated) 645 / Clinic-related entities (newly consolidated) 178 / WinC -107 / 松村商店 -25 / Brand support and holding company (MG/RCP) -152 / Operating profit かならぼ (newly consolidated) 54 / Clinic-related entities (newly consolidated) 17 / WinC 54 / 松村商店 -11 / MG/RCP (reorganization) -58 / Increase in goodwill amortization -24 / Other consolidation adjustments -10 / Ordinary income かならぼ (newly consolidated) 52 / Clinic-related entities (newly consolidated) 11 / WinC 38 / 松村商店 -14 / Brand support and holding company (MG/RCP) -71 / Quarterly net income Ordinary income 15 / Extraordinary Gains and Losses 0 / Income Taxes -78 / Non-Controlling Interests 0 |
| Key KPIs | Indicator Fujiko revenue / Value ¥517 million / Year on year against the same period last year Not disclosed, Indicator Number of Fujiko own-site e-commerce purchasers / Value 5,742 people / Year on year against the same period last year Not disclosed, Indicator Number of Fujiko third-party e-commerce purchasers / Value 37,725 people / Year on year against the same period last year Not disclosed, Indicator Repeat revenue from Fujiko focus products / Value ¥75 million / Year on year against the same period last year Not disclosed, Indicator Repeat purchase rate for Fujiko focus products / Value 87.6 % / Year on year against the same period last year Not disclosed, Indicator MiiS revenue / Value ¥108 million / Year on year against the same period last year ¥-33.3 million, Indicator bialne revenue / Value ¥84 million / Year on year against the same period last year Not disclosed, Indicator Number of bialne subscription members / Value 4,749 people / Year on year against the same period last year Not disclosed, Indicator bialne retention rate / Value 93 % / Year on year against the same period last year Not disclosed, Indicator b idol revenue / Value ¥141 million / Year on year against the same period last year Not disclosed, Indicator Growth rate of b idol focus product revenue / Value 230 % (year-on-year) / Year on year against the same period last year Not disclosed, Indicator Revenue per client in the product planning and contract manufacturing business / Value ¥5.6 million / Year on year against the same period last year Not disclosed |
| Unit price and quantity metrics | Brand Fujiko / Channels Direct-to-consumer e-commerce / Number of purchasers 5,742 / Average purchase price 2,994 / Price unit ¥, Brand Fujiko / Channels Third-party e-commerce / Number of purchasers 37,725 / Average purchase price 1,970 / Price unit ¥, Brand MiiS / Channels Direct-to-consumer e-commerce / Number of purchasers 1,840 / Average purchase price 7,764 / Price unit ¥, Brand MiiS / Channels Third-party e-commerce / Number of purchasers 17,720 / Average purchase price 4,371 / Price unit ¥, Brand bialne / Channels Direct-to-consumer e-commerce / Number of purchasers 11,143 / Average purchase price 7,602 / Price unit ¥, Brand b idol / Channels Direct-to-consumer e-commerce / Number of purchasers ¥4,442 / Average purchase price ¥4,083, Brand b idol / Channels Third-party e-commerce / Number of purchasers ¥16,273 / Average purchase price ¥1,972 |
| Number of stores and locations | MiiS Number of variety stores 1,089 / Shelf placement rate 7% / Number of drugstores 1,358 |
| Number of employees | 140 people |
| Assumptions Underlying the Business Outlook | A back-end-loaded earnings structure. The factors weighing on MiiS are considered temporary, and recovery is expected from the launch of new products and expansion of distribution channels from Q2 onward |
| Market Size / Share | Cosmetics Market On a recovery trend (figures Not disclosed) / Drugstore market ¥10 trillion / Exports to the Middle East Up 10.6% year on year |
| New initiatives | Launch of general sales of MiiS LIFT BRUSH, Expansion of distribution channels to Qoo10's “Mega Oshi” and Loft stores nationwide, Launch of a loyalty program for bialne subscription members, Rebranding of whomee and advance sales at PLAZA and Qoo10, Launch of the online gacha service “Oripa Shop”, Appointment of a CAVETⅡ brand ambassador for MOVE.eBike, Reduction of company-wide expenses through measures including a review of the bonus provision |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Revenue was driven by the newly consolidated かならぼ and clinic-related entities. Operating loss improved as the decline following WinC's large-scale advertising investment in the same period of the previous year, together with profit contributions from かならぼ and HaD, more than offset the effects of the business reorganization and increased amortization of goodwill. Net loss worsened because the ¥52 million tax refund recognized in the previous year fell away, while consolidated tax expense of ¥26 million was recorded in the current period.