Announced details
Oral care and oral beauty, including before speaking with others, when brushing your teeth is not possible during the day, and when you are concerned about dry mouth or bad breath.
Series sales surpassed 800,000 units as of the end of July 2026. No other quantitative effect figures are provided.
800,000 units in cumulative series sales as of the end of July 2026
A new partnership between 株式会社WinC and PLAZA. WinC is a consolidated subsidiary of MUSCAT GROUP.
The location, representative, business activities, capital, and year of establishment of the company operating PLAZA are not provided. Eligible locations are PLAZA stores nationwide; the online store is excluded.
The patented ingredient CI-Dextran-mix and Morinaga Milk Industry Co., Ltd.’s registered trademark “オーラバリア®.” Registration numbers and validity periods are not provided.
20th Floor, Shibuya Mark City West, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo (株式会社WinC)
¥1,058 for 10 tablets (including tax)
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | MiiS, mm flora＊ (mm flora), “Try It! Campaign” exclusively for full PLAZA PASS members |
| Counterparty | 株式会社PLAZA (PLAZA locations nationwide, excluding certain stores) |
| Counterparty overview | The location, representative, business activities, capital, and year of establishment of the company operating PLAZA are not provided. Eligible locations are PLAZA stores nationwide; the online store is excluded. |
| Relationship with the Company | A new partnership between 株式会社WinC and PLAZA. WinC is a consolidated subsidiary of MUSCAT GROUP. |
| Offering price | ¥1,058 for 10 tablets (including tax) |
| Launch date | Sales scheduled to begin on 8 August 2026 (Saturday) |
| Applicable area | Oral care and oral beauty, including before speaking with others, when brushing your teeth is not possible during the day, and when you are concerned about dry mouth or bad breath. |
| Registration number and expiry date | The patented ingredient CI-Dextran-mix and Morinaga Milk Industry Co., Ltd.’s registered trademark “オーラバリア®.” Registration numbers and validity periods are not provided. |
| Location | 20th Floor, Shibuya Mark City West, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo (株式会社WinC) |
| Quantitative Effects | Series sales surpassed 800,000 units as of the end of July 2026. No other quantitative effect figures are provided. |
| Usage history | 800,000 units in cumulative series sales as of the end of July 2026 |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To deliver “mm flora＊” to more customers through a new partnership with PLAZA.