Announced details
4,831% of target achieved (Makuake presales)
¥14.5 million in total Makuake backing purchases and 4,831% of target achieved (presale results)
Qoo10, Amazon, Rakuten Ichiba and Loft stores nationwide will sell products under the MiiS brand operated by 株式会社WinC. 株式会社WinC is a consolidated subsidiary of 株式会社MUSCAT GROUP.
Qoo10 is listed as a sales channel, but its location, representative and business activities are Not disclosed. Amazon, Rakuten Ichiba and Loft stores nationwide are also listed as sales channels, but further details are Not disclosed.
20th Floor, Shibuya Mark City West, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo (株式会社WinC)
MiiS LIFT BRUSH (main unit): ¥39,800 (tax included)
Lift Oral Silicone Head, 1-pack: ¥3,300 (tax included)
Lift Brush Head, 2-pack: ¥3,300 (tax included)
The company does not address Contract Value / Impact on Business Performance.
Makuake backing-purchase service
| Item | Details |
|---|---|
| Names of Products / Services Covered | MiiS LIFT BRUSH (MiiS Lift Brush), MiiS (Miis) |
| Counterparty | Qoo10, Amazon, Rakuten Ichiba, Loft stores nationwide |
| Counterparty overview | Qoo10 is listed as a sales channel, but its location, representative and business activities are Not disclosed. Amazon, Rakuten Ichiba and Loft stores nationwide are also listed as sales channels, but further details are Not disclosed. |
| Relationship with the Company | Qoo10, Amazon, Rakuten Ichiba and Loft stores nationwide will sell products under the MiiS brand operated by 株式会社WinC. 株式会社WinC is a consolidated subsidiary of 株式会社MUSCAT GROUP. |
| Offering price | MiiS LIFT BRUSH (main unit): ¥39,800 (tax included), Lift Oral Silicone Head, 1-pack: ¥3,300 (tax included), Lift Brush Head, 2-pack: ¥3,300 (tax included) |
| Launch date | 1 August 2026 (Saturday): Presale on Qoo10’s “Mega Oshi” and start of reservations on Amazon and Rakuten Ichiba (scheduled), 10 August 2026 (Monday): Regular sales to begin through the official shop, Amazon and Rakuten Ichiba (scheduled), 24 August 2026 (Monday): Sales to begin sequentially at Loft stores nationwide (scheduled) |
| Applicable area | Oral beauty care, At-home facial-line care, Electric toothbrushes |
| Location | 20th Floor, Shibuya Mark City West, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo (株式会社WinC) |
| Quantitative Effects | 4,831% of target achieved (Makuake presales) |
| Usage history | ¥14.5 million in total Makuake backing purchases and 4,831% of target achieved (presale results) |
| Source | Makuake backing-purchase service |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To respond to the positive feedback and expectations from purchasers on Makuake and begin a full-scale rollout.