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Other Disclosures195AMUSCAT GROUP Inc.Information and Communications, Services and Others

[Event Report] Makeup demonstration by Shinobu Igari at the "whomee" rebranding announcement event

WinC, a consolidated subsidiary, has rebranded the cosmetics brand whomee and announced its new concept, logo and new base makeup products. Beginning 21 August 2026, it will start selling the products and operate a limited-time pop-up store in Harajuku, where products scheduled for release on 1 October will be sold in limited-edition sets ahead of launch.

Worth reading
46Recurring
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Direction
Improvement
Direction inferred from the company’s description.
Scale
—
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Wording
Definitive
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Announced details

whomeeSmooth Skin BaseIlluminate Kira BaseMilk FoundationKira Base OilNew me kit
Applicable field (uses covered by this announcement)

Cosmetics, base makeup and beauty

Launch date21 August 2026 (scheduled; 3 new products and POP UP STORE), 1 October 2026 (scheduled; Kira Base Oil)
Relationship between the counterparty and the company
MUSCAT GROUP Inc.195A
Relationship with the Company

WinC Co., Ltd. is a consolidated subsidiary of MUSCAT GROUP. No capital, personnel or business relationship with Igari Shinobu (イガリシノブ), Hirai Rio (平井理央) or shiho is disclosed.

Location (as indicated in this announcement)

SIX GALLERY HARAJUKU: 6-32-1 Jingumae, Shibuya-ku, Tokyo

In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.

Announced details
ItemDetails
Names of Products / Services Coveredwhomee, Smooth Skin Base, Illuminate Kira Base, Milk Foundation, Kira Base Oil, New me kit
Relationship with the CompanyWinC Co., Ltd. is a consolidated subsidiary of MUSCAT GROUP. No capital, personnel or business relationship with Igari Shinobu (イガリシノブ), Hirai Rio (平井理央) or shiho is disclosed.
Launch date21 August 2026 (scheduled; 3 new products and POP UP STORE), 1 October 2026 (scheduled; Kira Base Oil)
Applicable areaCosmetics, base makeup and beauty
LocationSIX GALLERY HARAJUKU: 6-32-1 Jingumae, Shibuya-ku, Tokyo
Items this document does not state (13)
CounterpartyCounterparty overviewContract ValueOffering priceContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocation scaleQuantitative EffectsUsage historyImpact on Business PerformanceSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

The company said it wants to help people step back from the daily noise and fixed ideas about how they should be, and free themselves to express who they are, while being a brand that supports positive change by allowing people to enjoy becoming whoever they want to be. It also said it chose base makeup as the first step in the rebranding because it wants to address users' skin concerns and propose ways to create skin that allows them to enjoy makeup more freely.

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[Event Report] Makeup demonstration by Shinobu Igari at the "whomee" rebranding announcement event | MUSCAT GROUP Inc. (195A) timely disclosure | Komori