Announced details
Hair care and customer loyalty initiatives for subscription members
Up to 25% back in points depending on membership tier
The brand has spread primarily through word of mouth on social media, and its products have continued to sell out immediately each time they are released online (specific figures: Not disclosed)
株式会社HaD, which operates bialne, is a subsidiary of 株式会社WinC, which is a consolidated subsidiary of 株式会社MUSCAT GROUP.
株式会社HaD: 3-5-2-702 Honcho, Shibuya-ku, Tokyo
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | bialne (Biarune) / bialne Loyalty Program |
| Relationship with the Company | 株式会社HaD, which operates bialne, is a subsidiary of 株式会社WinC, which is a consolidated subsidiary of 株式会社MUSCAT GROUP. |
| Launch date | Scheduled to launch on 29 May 2026 (Friday) |
| Applicable area | Hair care and customer loyalty initiatives for subscription members |
| Location | 株式会社HaD: 3-5-2-702 Honcho, Shibuya-ku, Tokyo |
| Quantitative Effects | Up to 25% back in points depending on membership tier |
| Usage history | The brand has spread primarily through word of mouth on social media, and its products have continued to sell out immediately each time they are released online (specific figures: Not disclosed) |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To provide long-term subscription members with added value beyond the products themselves, including benefits and services that enable them to experience the brand more deeply.