Announced details
Oral beauty, at-home facial contour care, and toothbrushing
The ¥300,000 target was achieved within 30 minutes of launch, total backing purchases exceeded ¥10 million on the first day, and the result exceeded 3,300% of the target.
MiiS LIFT BRUSH: Total backing purchases exceeded ¥10 million on the first day of the advance sale. MiiS MM Flora series: approximately 220,000 units sold cumulatively (approximately one year since launch). MiiS Whity Essence: 150,000 units sold cumulatively (as of February 2025), with a cumulative total of 40,000 subscription members.
株式会社WinC is conducting the advance sale of the MiiS LIFT BRUSH on Makuake. WinC is a consolidated subsidiary of 株式会社MUSCAT GROUP.
A backing purchase service. Other information, including its location, representative, business activities, capital, and year of establishment, is Not disclosed.
株式会社WinC: 20th Floor, Shibuya Mark City West, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Internal survey conducted in April 2026 of 51 people who had used beauty appliances
| Item | Details |
|---|---|
| Names of Products / Services Covered | MiiS LIFT BRUSH, MiiS Whity Cream, MiiS (Miis) |
| Counterparty | Makuake (backing purchase service) |
| Counterparty overview | A backing purchase service. Other information, including its location, representative, business activities, capital, and year of establishment, is Not disclosed. |
| Relationship with the Company | 株式会社WinC is conducting the advance sale of the MiiS LIFT BRUSH on Makuake. WinC is a consolidated subsidiary of 株式会社MUSCAT GROUP. |
| Launch date | Advance sale launched on 11 May 2026 (actual) |
| Applicable area | Oral beauty, at-home facial contour care, and toothbrushing |
| Location | 株式会社WinC: 20th Floor, Shibuya Mark City West, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo |
| Quantitative Effects | The ¥300,000 target was achieved within 30 minutes of launch, total backing purchases exceeded ¥10 million on the first day, and the result exceeded 3,300% of the target. |
| Usage history | MiiS LIFT BRUSH: Total backing purchases exceeded ¥10 million on the first day of the advance sale. MiiS MM Flora series: approximately 220,000 units sold cumulatively (approximately one year since launch). MiiS Whity Essence: 150,000 units sold cumulatively (as of February 2025), with a cumulative total of 40,000 subscription members. |
| Source | Internal survey conducted in April 2026 of 51 people who had used beauty appliances |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.In response to the product achieving more than 3,300% of its target on the first day, to enable more people to experience MiiS's "oral beauty" concept.