Announced details
Oral beauty, electric toothbrushes, facial muscle care from inside the mouth (masseter muscles), and toothbrushing
92% of purchasers of beauty devices and similar products either discontinue use or are unable to continue using them at least 3 times a week (according to the company’s own research)
Approximately 220,000 MiiS products sold cumulatively, 150,000 bottles of MiiS Whitie Essence sold cumulatively, and a total of 40,000 subscription members (all figures relate to existing products)
WinC co-developed a product under its MiiS brand with a dentist. Mii DENTAL STUDIO introduced related treatments in January 2026.
A dental clinic produced by the company. Location, capital and year established: not disclosed.
Patent pending (number, filing date and expiry date: Not disclosed)
20th Floor, Shibuya Mark City West, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo (株式会社WinC)
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Internal survey conducted in April 2026 of 51 people who had used beauty appliances
| Item | Details |
|---|---|
| Names of Products / Services Covered | MiiS LIFT BRUSH, MiiS (Miis) |
| Counterparty | Mii DENTAL STUDIO (Director Kanai Miki (金井美樹)) |
| Counterparty overview | A dental clinic produced by the company. Location, capital and year established: not disclosed. |
| Relationship with the Company | WinC co-developed a product under its MiiS brand with a dentist. Mii DENTAL STUDIO introduced related treatments in January 2026. |
| Launch date | 11 May 2026 (scheduled; sales launch on Makuake) |
| Applicable area | Oral beauty, electric toothbrushes, facial muscle care from inside the mouth (masseter muscles), and toothbrushing |
| Registration number and expiry date | Patent pending (number, filing date and expiry date: Not disclosed) |
| Location | 20th Floor, Shibuya Mark City West, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo (株式会社WinC) |
| Quantitative Effects | 92% of purchasers of beauty devices and similar products either discontinue use or are unable to continue using them at least 3 times a week (according to the company’s own research) |
| Usage history | Approximately 220,000 MiiS products sold cumulatively, 150,000 bottles of MiiS Whitie Essence sold cumulatively, and a total of 40,000 subscription members (all figures relate to existing products) |
| Source | Internal survey conducted in April 2026 of 51 people who had used beauty appliances |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To propose an easy-to-maintain beauty routine by incorporating lift-up care into daily toothbrushing, reducing the preparation and time required. The product was developed to replicate a dentist’s expertise in a home-use device.