Design proposals that bring customers’ sensibilities into the home through “life knit design”

「In addition to enhancing its design proposal capabilities through the “life knit design” design proposal system and Group collaboration, the company is contributing to the formation of a high-quality housing stock and addressing a broad range of customer needs by expanding sales of mid- to high-end products and promoting its SI business.」

「In particular, for proposal-based renovations, including lifestyle proposals tailored to changes in family composition and lifestyle, we strengthened large-scale renovation proposals incorporating the philosophy of “life knit design.”」

「In addition to creating homes attuned to customers’ sensibilities through the new design proposal system life knit design, which began nationwide expansion last fiscal year, the Company focused on expanding sales of second- and third-range mid- to high-end products through initiatives such as branding detached houses by its DESIGN OFFICE team of specialists from various fields.」

「In addition, to provide “happy homes” in an era of 100-year lifespans by weaving “attachment” into high-quality housing stock, we launched nationwide on 30 June a new design proposal system, “life knit design,” that reflects customers’ “sensibilities” in their homes.」