Sekisui House (1928) · InitiativeAdvanced
Development of a Second Brand through Sekisui House Noie
First written in FY2020. 1 of 3 entries say "Restated". Latest entry: FY2024-Q1.
3entries
4years
0from disclosures
How it moved
Same theme, other companies
Diversification of Housing Product Price Tiers and Specifications LineupA theme 10 companies write about · 0 as a headwind · 12 as a tailwind
4 other companies' latest entry also says "Advanced".
Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Full recordFilings, disclosures and news, newest first
- FY2024-Q1AdvancedAnnual report
「To strengthen its detached-house brand by deepening its strategy by price range, the Company promoted sales of its first-range product 積水ハウス ノイエ while focusing on expanding sales of mid- to high-end and high-priced products in the second and third ranges.」
The strategy by price range was made concrete, with 積水ハウス ノイエ sold as a first-range product and mid-to-high-end and high-priced products expanded as second- and third-range offerings. - FY2021-Q1RestatedAnnual report
「By strengthening the second brand offered by 積水ハウス ノイエ株式会社, we sought to appeal to a broader price range.」
The policy of strengthening the second brand offered by 積水ハウス ノイエ and expanding the price range of detached housing continues. - FY2020First statedAnnual report
「We also established the new company "積水ハウス ノイエ株式会社" and decided to expand the detached housing business by strengthening its sales structure for the second brand.」
A new company was established and initiatives began to expand the product price range and sales structure for detached housing through a second brand.