Investment in Building Brand Value Assets
First written in FY2021. 2 of 4 entries say "Advanced", first in FY2022. Latest entry: FY2024.
No other company in this theme has enough history to compare yet.
- FY2024AdvancedAnnual report
「Investment in brand-value assets during the fiscal year totaled ¥12,822 million (¥9,939 million in the previous fiscal year), focused mainly on information assets such as software and databases, innovative assets such as patents and new technology development, and environmental areas such as climate change measures.」
Investment in brand-value assets increased from ¥9.939 billion in the previous fiscal year to ¥12.822 billion, with increased investment in information assets, innovative assets, human resources and ESG value. - FY2023Decrease in investment in brand-value assetsAnnual report
「Investment in brand-value assets during the fiscal year totaled ¥9,939 million (¥13,238 million in the previous fiscal year), focused mainly on information assets such as software and databases, innovative assets such as patents and new technology development, and environmental areas such as climate change measures.」
Investment in brand-value assets decreased from ¥13.238 billion in the previous fiscal year to ¥9.939 billion, while investment continued in information assets, innovative assets and environmental areas. - FY2022AdvancedAnnual report
「Investment in brand-value assets during the fiscal year totaled ¥13,238 million (¥8,353 million in the previous fiscal year), focused mainly on information assets such as software and databases and environmental areas such as climate change and biodiversity.」
Investment in brand-value assets increased from ¥8.353 billion to ¥13.238 billion, covering information assets, innovative assets, human resources and new businesses, and environmental, social and governance initiatives. - FY2021First statedAnnual report
「The Group defines assets that are socially useful and essential to strengthening its brand as brand-value assets. We further classify these into intangible assets and ESG value and invest in building them. In fiscal 2020, total investment in brand-value assets amounted to ¥8,353 million, focused mainly on information assets such as software and databases and on environmental areas such as climate change and biodiversity.」
The company classified brand-value assets into intangible assets and ESG value and disclosed systematically for the first time total investment of ¥8.353 billion in information assets, innovative assets, human-capital development, and environmental, social and governance initiatives.