Expansion of the Customer Base through the Establishment of the Special Construction Business Division and the Affordable Housing Business Division

「In the housing business, we expanded our product lineup by launching the new product LIZNAS BASIC, based on the concept “A home that makes life more enjoyable,” in January 2019, and the premium brand CARDINAL HOUSE, based on the concept “The one and only home, made just for you,” in June 2019, our 50th anniversary year. We worked to expand orders through a two-brand structure comprising LIZNAS and CARDINAL HOUSE.」

「In the housing business, we worked to increase orders through customer-acquisition activities using sales channels suited to the times, such as social media and the internet. As a result, orders received during the cumulative first quarter of the current consolidated fiscal year progressed steadily compared with the same quarter of the previous year.」

「Although revenue from custom-built housing decreased, revenue from subdivision housing, the Rizunas Division, which provides value-added homes at reasonable prices, and the Special Construction Division, which handles specialised buildings other than ordinary housing, progressed steadily. Revenue therefore increased 6.4% year on year to ¥11,572 million. Operating loss was ¥881 million, compared with an operating loss of ¥875 million in the same quarter of the previous year, due to a decline in the gross profit margin caused by higher construction material prices and increases in sales promotion expenses and other costs.」

「The LIZNAS Division promoted the use of sales channels suited to the times, including social media and the internet, to attract more customers. The Special Construction Division advanced proposals for rental housing, commercial facilities and welfare facilities using energy-saving technologies developed through homebuilding.」

「The LIZNAS Division added new locations and promoted the use of sales channels suited to the times, including social media and the internet. The Special Construction Division advanced proposals for rental housing and commercial facilities using energy-saving technologies developed through homebuilding.」

「The Special Construction Division also focused on winning orders for large-scale projects, including by completing and handing over rental housing and commercial facilities.」

「The Tokken Business Division focused on winning orders for large-scale properties, including completing and handing over a childcare facility.」

「The Housing Division underwent an organizational change, establishing 2 new divisions: the Tokken Business Division, which handles large-scale properties such as serviced housing for the elderly, stores and apartments, and the LIZNAS Business Division, which plans and sells new products and proposes products suited to a broad range of users by offering reasonably priced housing without compromising performance, making them accessible to younger customers. Together with the Housing Business Division, Real Estate Business Division and Renovation Business Division, this created a 5-division structure. The company worked to establish an organization capable of responding to a changing society, including a declining total population, growing housing stock and revisions to the Inheritance Tax Act, as well as diversifying customer needs, and sought to expand its service areas and customer base.」

「We established 2 new divisions: the Tokken Business Division, which handles large-scale properties such as serviced housing for the elderly, stores and apartments, and the LIZNAS Business Division, which plans and sells new products and proposes products suited to a broad range of users by offering reasonably priced housing without compromising performance, making them accessible to younger customers. Together with the Housing Business Division, Real Estate Business Division and Renovation Business Division, this created a 5-division structure. We aim to expand our service areas and customer base by establishing an organization capable of responding to a changing society, including a declining total population, growing housing stock and revisions to the Inheritance Tax Act, as well as diversifying customer needs.」