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Other Disclosures1780YAMAURA CORPORATIONConstruction and Materials

New TV Commercial Produced, Airing from 22 March — Featuring Takeuchi Honoka (たけうちほのか) to Promote “Yamaura’s Comprehensive Capabilities” in a Pop Visual Concept

ヤマウラ has produced a new television commercial featuring Takeuchi Honoka (たけうちほのか), which is scheduled to begin airing in Nagano Prefecture, Yamanashi Prefecture and elsewhere on 22 March 2026. The commercial highlights the company’s comprehensive capabilities in design, architecture, civil engineering and engineering.

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Announced details

New TV Commercial “Four Strengths” (30 seconds)
Applicable field (uses covered by this announcement)

Enhancing corporate brand awareness, recruitment activities and the corporate image

Launch date22 March 2026 (scheduled start of broadcasting)
Relationship between the counterparty and the company
YAMAURA CORPORATION1780
Relationship with the Company

Relationship concerning the commercial appearance, production, direction and choreography. Capital and personnel relationships: Not disclosed.

CounterpartyTakeuchi Honoka (たけうちほのか), アド・コマーシャル, 共同テレビジョン, LICO

Takeuchi Honoka (たけうちほのか): Variety performer born on 6 April 1997 and originally from Machida, Tokyo. アド・コマーシャル: Based in Ina, Nagano. 共同テレビジョン: Based in Tokyo. LICO: Choreographer involved in choreography for the female idol group 乃木坂46 and others.

In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.

Announced details
ItemDetails
Names of Products / Services CoveredNew TV Commercial “Four Strengths” (30 seconds)
CounterpartyTakeuchi Honoka (たけうちほのか), アド・コマーシャル, 共同テレビジョン, LICO
Counterparty overviewTakeuchi Honoka (たけうちほのか): Variety performer born on 6 April 1997 and originally from Machida, Tokyo. アド・コマーシャル: Based in Ina, Nagano. 共同テレビジョン: Based in Tokyo. LICO: Choreographer involved in choreography for the female idol group 乃木坂46 and others.
Relationship with the CompanyRelationship concerning the commercial appearance, production, direction and choreography. Capital and personnel relationships: Not disclosed.
Launch date22 March 2026 (scheduled start of broadcasting)
Applicable areaEnhancing corporate brand awareness, recruitment activities and the corporate image
Items this document does not state (12)
Contract ValueOffering priceContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocationLocation scaleQuantitative EffectsUsage historyImpact on Business PerformanceSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To enhance brand awareness and the corporate image, strengthen recruitment activities, pursue customer satisfaction and enhance corporate value through contributions to local communities.

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New TV Commercial Produced, Airing from 22 March — Featuring Takeuchi Honoka (たけうちほのか) to Promote “Yamaura’s Comprehensive Capabilities” in a Pop Visual Concept | YAMAURA CORPORATION (1780) timely disclosure | Komori