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Other Disclosures175AWill Smart Co.,LTD.Information and Communications, Services and Others

FARM STAY Japan Launches Group Travel Matching Function

Added a group travel matching function to the FARM STAY Japan farm-stay information website, connecting travel agencies and land operators with farm-stay destinations and businesses nationwide, and launched it on 25 March 2026.

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56In focus
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Direction
Improvement
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Scale
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Wording
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Announced details

FARM STAY Japan Group Travel Matching Function
Applicable field (uses covered by this announcement)
Educational travelTraining tripsIncentive travelGroup travel, including inbound tourismFarm stays and experiential tourismRegional transportation and tourism DX
Launch date25 March 2026 (already launched)
Relationship between the counterparty and the company
Will Smart Co.,LTD.175A
Relationship with the Company

Will Smart was responsible for building and developing the group travel matching function for FARM STAY Japan.

CounterpartyJapan Farm Stay Association

An incorporated association that operates the FARM STAY Japan farm-stay information website. Location, representative, paid-in capital and year established: Not disclosed.

In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.

Announced details
ItemDetails
Names of Products / Services CoveredFARM STAY Japan Group Travel Matching Function
CounterpartyJapan Farm Stay Association
Counterparty overviewAn incorporated association that operates the FARM STAY Japan farm-stay information website. Location, representative, paid-in capital and year established: Not disclosed.
Relationship with the CompanyWill Smart was responsible for building and developing the group travel matching function for FARM STAY Japan.
Launch date25 March 2026 (already launched)
Applicable areaEducational travel, Training trips, Incentive travel, Group travel, including inbound tourism, Farm stays and experiential tourism, Regional transportation and tourism DX
Items this document does not state (12)
Contract ValueOffering priceContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocationLocation scaleQuantitative EffectsUsage historyImpact on Business PerformanceSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

Information on farm stays needed to develop group tours was dispersed across regions, creating a significant consultation and coordination burden for both travel agencies and local communities. The objectives are to develop group travel products, expand hosting opportunities for farm-stay destinations, support inbound tourism, and promote geographically dispersed tourism.

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FARM STAY Japan Launches Group Travel Matching Function | Will Smart Co.,LTD. (175A) timely disclosure | Komori