Dai-Ichi Cutter Kogyo K.K. (1716) · InitiativeRestated
Enhancing the recruitment brand by highlighting the appeal of skilled craftspeople
First written in FY2024. 1 of 2 entries say "Restated". Latest entry: FY2025.
2entries
2years
0from disclosures
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Same theme, other companies
Strengthening the Recruitment Brand by Showcasing the Appeal of Skilled WorkersA theme 1 companies write about · 0 as a headwind · 1 as a tailwind
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- FY2025RestatedAnnual report
「In March 2022, we revamped our recruitment website, which uses samurai as its motif. In April 2023, we also launched “DIC Stories,” an owned media platform on our website that conveys the realities of craftspeople working at construction sites.」
The company continues to describe measures to enhance its recruitment brand through a revamped dedicated recruitment website and owned media featuring craftspeople. - FY2024First statedAnnual report
「In March 2022, we revamped our recruitment website, which uses samurai as its motif. In April 2023, we also launched “DIC Stories,” an owned media platform on our website that conveys the realities of craftspeople working at construction sites.」
Against a backdrop of a shortage of craftspeople and rising renovation demand, the company describes a branding strategy involving the revamp of its dedicated recruitment website and the launch of owned media showcasing craftspeople’s work.