Slowing Customer Acquisition and Rising Marketing Costs
First written in FY2024. 2 of 3 entries say "Restated". Latest entry: FY2026.
1 other company's latest entry also says "Restated".
- FY2026RestatedAnnual report
「The various business KPIs cited above have remained stable or improved to date. However, if growth in the number of the Group's registered users falls below past levels because of changes in customer needs due to social and economic conditions, intensifying competition from other businesses, ineffective marketing methods or other factors, the pace of revenue growth may slow or marketing costs may rise, which may affect the Group's financial condition and operating results.」
The Company continues to identify the risk of slower customer acquisition and higher marketing costs while indicating that its KPIs have remained stable or improved. - FY2025RestatedAnnual report
「The various business KPIs cited above have remained stable or improved to date. However, if growth in the number of the Company's registered users falls below past levels because of changes in customer needs due to social and economic conditions, intensifying competition from other businesses, ineffective marketing methods or other factors, the pace of revenue growth may slow or marketing costs may rise, which may affect the Company's financial condition and operating results.」
The Company continues to identify the risk of slower customer acquisition and higher marketing costs while noting the stability and improvement of its KPIs. - FY2024First statedAnnual report
「If the growth in the number of the Company's registered users falls below past levels because of changes in customer needs due to social and economic conditions, intensifying competition from other businesses, ineffective marketing methods or other factors, the pace of revenue growth may slow or marketing costs may rise, which may affect the Company's financial condition and operating results.」
Traffic acquisition, conversion rate, average spend per customer and LTV are identified as drivers of revenue fluctuations.