Worth reading
36Immaterial
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Improvement
Direction inferred from the company’s description.Scale
1239
¥ million (increase in the net sales target)Wording
Conditional
How definitive the wording is.Items stated in the management plan
Annual updateNet Sales+26.0%
基準 4,761Target6,000million
Each line is the climb from the baseline the document states to the target it sets. The slope is scaled against the largest climb in this document. The increase shown by the dotted line is calculated from the two reported figures because the company did not provide the amount of growth.
Key initiatives
01Expand the King series across multiple sites in the B2B e-commerce market.
02Achieve growth across each site with a high degree of replicability by deploying web marketing expertise across the sites.
03The Company's proprietary system is digitizing all back-office operations, from sales through production. It will establish a low-cost operating model and build barriers to entry.
04Achieve high profitability through the use of state-of-the-art equipment and robotic operations.
05Create synergies through the industry's shift to e-commerce by leveraging the Company's proprietary web customer-acquisition expertise developed over many years.
06Achieve sales growth along 3 axes by continuing its category expansion strategy: growth at each site, an increase in the number of categories, and cross-selling products across sites.
07Actively launch new products and services to develop new users and markets.
08Improve convenience and increase conversion rates through site renewals.
09Strengthen the medium- to large-lot segment through collaboration with 東京ネオプリント.
Plan assumptionsB2B e-commerce penetration has risen from 31% in 2019 to 33% in 2020, 35% in 2021, 37.5% in 2022, 40% in 2023, and 43% in 2024., In advertising and goods rental, a sector of the B2B e-commerce market, sales rose from ¥3.8206 trillion in 2020 to ¥5.2794 trillion in 2024, while e-commerce penetration increased from 14.6% to 18.6%.
Segment targetSegment Nobori King (flag banner site) / Sales Target ¥1,447 million, Segment Yokodan King (horizontal and hanging banner site) / Sales Target ¥562 million, Segment Genba Sheet King (on-site sheet site) / Sales Target ¥79 million, Segment Sasshi Seihon King (booklet binding site) / Sales Target ¥158 million, Segment Uchiwa Insatsu King (paper fan printing site) / Sales Target ¥65 million, Segment Panel King (display panel site) / Sales Target ¥210 million, Segment Magnet Sheet King (magnetic sheet site) / Sales Target ¥88 million, Segment Other King (other products site) / Sales Target ¥246 million
Size of the Target MarketMarket Market that can be addressed in the future (promotional media) / Dimensions ¥1.7184 trillion / Source Dentsu Inc., Advertising Expenditures in Japan 2025, Market Market currently being addressed (out-of-home advertising, point-of-purchase advertising, events, exhibitions, video and other areas) / Dimensions ¥933.0 billion / Source Dentsu Inc., Advertising Expenditures in Japan 2025, Market Advertising and goods rental in the B2B e-commerce market / Dimensions 2024 sales of ¥5.2794 trillion, with e-commerce penetration of 18.6% / Source FY2023 and FY2024 E-Commerce Market Surveys
| Item | Details |
|---|---|
| Plan name | Business Plan and Growth Potential |
| Plan period | Fiscal year ending January 2027 |
| Progress against the plan | Annual update |
| Sales Target | 4,761 (actual for the fiscal year ended January 2026) → 6,000 (plan for the fiscal year ending January 2027)（Approximately 26.0%） |
| Segment target | Segment Nobori King (flag banner site) / Sales Target ¥1,447 million, Segment Yokodan King (horizontal and hanging banner site) / Sales Target ¥562 million, Segment Genba Sheet King (on-site sheet site) / Sales Target ¥79 million, Segment Sasshi Seihon King (booklet binding site) / Sales Target ¥158 million, Segment Uchiwa Insatsu King (paper fan printing site) / Sales Target ¥65 million, Segment Panel King (display panel site) / Sales Target ¥210 million, Segment Magnet Sheet King (magnetic sheet site) / Sales Target ¥88 million, Segment Other King (other products site) / Sales Target ¥246 million |
| Plan assumptions | B2B e-commerce penetration has risen from 31% in 2019 to 33% in 2020, 35% in 2021, 37.5% in 2022, 40% in 2023, and 43% in 2024., In advertising and goods rental, a sector of the B2B e-commerce market, sales rose from ¥3.8206 trillion in 2020 to ¥5.2794 trillion in 2024, while e-commerce penetration increased from 14.6% to 18.6%. |
| Key initiatives | Expand the King series across multiple sites in the B2B e-commerce market., Achieve growth across each site with a high degree of replicability by deploying web marketing expertise across the sites., The Company's proprietary system is digitizing all back-office operations, from sales through production. It will establish a low-cost operating model and build barriers to entry., Achieve high profitability through the use of state-of-the-art equipment and robotic operations., Create synergies through the industry's shift to e-commerce by leveraging the Company's proprietary web customer-acquisition expertise developed over many years., Achieve sales growth along 3 axes by continuing its category expansion strategy: growth at each site, an increase in the number of categories, and cross-selling products across sites., Actively launch new products and services to develop new users and markets., Improve convenience and increase conversion rates through site renewals., Strengthen the medium- to large-lot segment through collaboration with 東京ネオプリント. |
| Size of the Target Market | Market Market that can be addressed in the future (promotional media) / Dimensions ¥1.7184 trillion / Source Dentsu Inc., Advertising Expenditures in Japan 2025, Market Market currently being addressed (out-of-home advertising, point-of-purchase advertising, events, exhibitions, video and other areas) / Dimensions ¥933.0 billion / Source Dentsu Inc., Advertising Expenditures in Japan 2025, Market Advertising and goods rental in the B2B e-commerce market / Dimensions 2024 sales of ¥5.2794 trillion, with e-commerce penetration of 18.6% / Source FY2023 and FY2024 E-Commerce Market Surveys |
| Publication date | April 2026 |
Items this document does not state (16)
Operating profit targetOperating profit margin targetNet income targetROE targetROIC targetPayout ratio / DOE policyTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceTotal investment planInvestment amount by sectorNon-financial targetsResults under the previous planReason for revision or withdrawalRisks identifiedDate of board resolution
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The Company aims to grow sales by increasing B2B e-commerce penetration, driving more traffic to its e-commerce sites, launching new products and services, expanding categories, renewing its sites, and collaborating with 東京ネオプリント.
How to read this page
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