Material Group (156A) · RiskRestated
Backlash Risk Associated with Engaging Talent and Influencers
First written in FY2024. 1 of 2 entries say "Restated". Latest entry: FY2025.
2entries
2years
0from disclosures
How it moved
Same theme, other companies
Loss of Influencer Network and Decline in Trust Due to MisconductA theme 5 companies write about · 5 as a headwind · 0 as a tailwind
2 other companies' latest entry also says "Restated".
Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Full recordFilings, disclosures and news, newest first
- FY2025RestatedAnnual report
「If the talent or influencer concerned disseminates inappropriate information, an incident known as “炎上” may occur, in which they are subjected to a flood of criticism on social media and elsewhere.」
The risk of a social-media backlash arising from the use of talent and influencers, together with responses through engagement guidelines and careful commissioning, continues to be disclosed. - FY2024First statedAnnual report
「If the talent or influencer concerned disseminates inappropriate information, an incident known as “炎上” may occur, in which they are subjected to a flood of criticism on social media and elsewhere.」
Engagement guidelines tailored to each project, careful commissioning and stronger controls are described as responses.