Material Group (156A) · RiskRestated
Economic Sensitivity of Marketing Budgets
First written in FY2024. 1 of 2 entries say "Restated". Latest entry: FY2025.
2entries
2years
0from disclosures
How it moved
Same theme, other companies
Decline in Orders Due to Domestic Economic Slump and Reduced Corporate Sales Promotion InvestmentA theme 45 companies write about · 47 as a headwind · 0 as a tailwind
The whole theme swung hardest in 2020: 18 of 24 companies on the "Worse" side.
23 other companies' latest entry also says "Restated".
Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 45 companies compared. The sentences above are computed from all 45.Full recordFilings, disclosures and news, newest first
- FY2025RestatedAnnual report
「Corporate marketing budgets are susceptible to economic conditions, tending to increase during economic expansions and be cut during recessions. If domestic business sentiment deteriorates significantly, the Group’s results may be affected.」
The risk of reduced client marketing budgets during an economic downturn and the diversification response of expanding business across multiple industries continue to be disclosed. - FY2024First statedAnnual report
「Corporate marketing budgets are susceptible to economic conditions, tending to increase during economic expansions and be cut during recessions.」
Cuts to marketing budgets during an economic downturn are identified as a key risk, with diversification through business expansion across multiple industries as a response.