Announced details
20 media outlets attended, with 31 attendees
311 total media placements
Equivalent advertising value of more than ¥220 million
36 short-form videos
More than 590,000 views (target: 300,000; achievement rate: 198.8%)
Media exposure comprising 8 key TV network placements and 207 web placements, for a total of 215
Media attendance from Taiwan: 41 outlets and 51 attendees; from South Korea: 29 outlets and 31 attendees
More than 200 media placements in South Korea
Examples are presented in which our subsidiary マテリアル supported each client with public relations, planning, production management, venue operations and other services. Details of the capital and personnel relationships are not disclosed.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Individual case-study pages (materialpr.jp/works/view/149, 148, 147, 146)
| Item | Details |
|---|---|
| Names of Products / Services Covered | Real “Poko Poke” Experience! “The Bubbling Seabed City” at Yokohama Red Brick Warehouse, Toshiba Brave Lupus Tokyo short-form video initiative, Nissan Sakura spring 2026 PR initiative, Japan OMIYAGE Promotion Committee Lunar New Year PR (Taiwan/South Korea/Hong Kong) |
| Counterparty | The Pokémon Company, 東芝ブレイブルーパス東京株式会社 (currently 東芝ブレイブルーパス武蔵), NISSAN MOTOR CO.,LTD., Japan OMIYAGE Promotion Committee |
| Relationship with the Company | Examples are presented in which our subsidiary マテリアル supported each client with public relations, planning, production management, venue operations and other services. Details of the capital and personnel relationships are not disclosed. |
| Applicable area | Games and events, Sports spectating and ticket sales, Automobiles, Japanese souvenirs and inbound travel |
| Quantitative Effects | 20 media outlets attended, with 31 attendees, 311 total media placements, Equivalent advertising value of more than ¥220 million, 36 short-form videos, More than 590,000 views (target: 300,000; achievement rate: 198.8%), Media exposure comprising 8 key TV network placements and 207 web placements, for a total of 215, Media attendance from Taiwan: 41 outlets and 51 attendees; from South Korea: 29 outlets and 31 attendees, More than 200 media placements in South Korea |
| Source | Individual case-study pages (materialpr.jp/works/view/149, 148, 147, 146) |
Items this document does not state (12)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To deepen individual investors’ understanding of our Group’s business activities and initiatives.