Announced details
More than 1,300 comments when the article was featured on the Yahoo! homepage
The diagnostic content ranked No. 1 in X’s trends on the day it was published
More than 20,000 participants in the diagnostic content during the campaign period
The first 4v4 short drama exceeded 600,000 views through organic views alone
The Men’s Biore video received 1.18 million views and reached 1 million accounts
Exceeded 1 million views on Instagram within 5 days of publication
The FMV presentation generated 280 media placements in total: 2 television, 2 newspaper and 276 web placements
The equivalent advertising value of the FMV presentation exceeded ¥240 million
Our subsidiary Material carried out PR initiatives and other activities for clients. The Japan Pavilion project was conducted as subcontracted work for Dai Nippon Printing Co.,Ltd.
The Ministry of Economy, Trade and Industry is a government ministry. No details such as location, representative, capital, year of establishment or business activities are provided for the other counterparties in this document.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Case-study pages for each project and the URLs where they were published (https://youtu.be/MHH1gRDgieY and the respective case-study pages on materialpr.jp)
| Item | Details |
|---|---|
| Names of Products / Services Covered | PR initiatives for the “Japan Pavilion” at Expo 2025 Osaka-Kansai, Pairs “Time Available for Romance”, Tokusui new TV commercial, “Special Water: Launch/Rollout”, “4v4” short-drama initiative, 4-a-side soccer for developing-age players, “Men’s Biore THE FACE Deep Moist” short drama, FMV Spring 2026 New Product Presentation |
| Counterparty | Ministry of Economy, Trade and Industry, Dai Nippon Printing Co.,Ltd., 株式会社エウレカ, サントリー食品インターナショナル, KDDI Corporation, Kao Corporation, 富士通クライアントコンピューティング株式会社 |
| Counterparty overview | The Ministry of Economy, Trade and Industry is a government ministry. No details such as location, representative, capital, year of establishment or business activities are provided for the other counterparties in this document. |
| Relationship with the Company | Our subsidiary Material carried out PR initiatives and other activities for clients. The Japan Pavilion project was conducted as subcontracted work for Dai Nippon Printing Co.,Ltd. |
| Applicable area | Expos and public relations, Matching apps and romance, Beverages and television commercials, Sports for developing-age players, Men’s facial cleansers, IT, technology and business; personal computers |
| Quantitative Effects | More than 1,300 comments when the article was featured on the Yahoo! homepage, The diagnostic content ranked No. 1 in X’s trends on the day it was published, More than 20,000 participants in the diagnostic content during the campaign period, The first 4v4 short drama exceeded 600,000 views through organic views alone, The Men’s Biore video received 1.18 million views and reached 1 million accounts, Exceeded 1 million views on Instagram within 5 days of publication, The FMV presentation generated 280 media placements in total: 2 television, 2 newspaper and 276 web placements, The equivalent advertising value of the FMV presentation exceeded ¥240 million |
| Source | Case-study pages for each project and the URLs where they were published (https://youtu.be/MHH1gRDgieY and the respective case-study pages on materialpr.jp) |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To deepen individual investors’ understanding of our Group’s business activities and initiatives.