Decline in customer acquisition due to changes in search engine display policies or outages
First written in FY2024. 2 of 4 entries say "Restated". Latest entry: FY2026.
The whole theme swung hardest in 2025: 10 of 27 companies on the "Worse" side.
12 other companies' latest entry also says "Mitigated".
- FY2026MitigatedAnnual report
「In addition to pursuing optimization measures to address information searches using generative AI, the company is securing and expanding multiple customer acquisition channels independent of search engines, including its official app, the member base of its communication app, reviews from former workers, and communications through social media.」
In addition to SEO and paid advertising, the company is developing multiple channels to reduce its dependence on search engines, including generative AI compatibility, its official app, its member base, reviews and social media. - FY2025RestatedAnnual report
「If changes in search-engine operators’ policies for high rankings, system failures or other factors cause our search-result rankings to work against us, the effectiveness of our customer acquisition may decline...」
The company continues to address the risk of lower customer acquisition from search-engine policy changes or failures through SEO and paid advertising. - FY2025-H1RestatedAnnual report
「During the interim accounting period, no new business risks arose. There were also no material changes to the business risks described in the securities report for the previous fiscal year.」
The company explicitly states that there were no material changes to the risk of lower customer acquisition caused by search-engine policy changes or failures. - FY2024First statedAnnual report
「If changes in search-engine operators’ policies for high rankings, system failures or other factors cause our search-result rankings to work against us, the effectiveness of our customer acquisition may decline, affecting our financial condition and operating results.」
Customer acquisition for the company’s media and services depends on search-engine rankings.